Project Of The Day: PLR For Fun And Profit

PLR For Fun And Profit

Wait – scratch the “fun”. This is pure profit!

The package I’m using for today’s example is DimeSale Dollars new 38-PLR Pack. You can use whatever PLR you have to take part, but I recommend this. It’s new, it has some very useful content indeed, and it’s only $17.

Yep – 17 measly bucks for all this. I just don’t understand how people make money these days when they’re practically giving away quality information for next to nothing. But, hey – their loss – your gain :-)

What the heck is PLR anyway?

PLR basically stands for “Private Label Rights”. In it’s traditional sense it was used to mean you can brand a product as your own. So, for example, you could run your own hosting company without actually running one, another company would supply all the expertise and you just bring in the customers to what ostensibly looks like YOUR hosting company.

However, in today’s market it usually means almost no restrictions at all. You’re given complete products, and you can cut up, re-brand, and re-use the information in any way you see fit. Way-hey!

How do you monetize this stuff?

It’s easy. Or as as easy as it gets.

You see there’s really two parts to any web/internet business. First you have the product, whether it’s a service, or a download, or a members site, or whatever. Then you have the customers. Bring the two together and it’s a business.

Getting the customers to the product is probably the main thrust of marketing. It involves promotion and everything that goes with it. But all that will go to waste if you don’t have the product to entice them. Creating those products can prove to be a real time-sink. Sending your customers to an affiliate link is one solution, but you lose out on a substantial part of the income that way.

PLR is Affiliates on steroids. You don’t have to create the product, but you get full control and more importantly, 100% of the income. When you read these tips you’ll see how simple it is to get a complete mini-empire tackling the who selling process on a number of fronts, from viral marketing to affiliate marketing, blogging, RSS feeds, and beyond. All from one PLR product.

So – grab that package and away we go…

Tips For PLR Success

1. The easiest way to earn on those products is to immediately turn around and re-sell the entire package. Not very exciting, but it works. If you like something enough to buy it, someone else will too. By the way… the package I told you to grab? It has an instant 100% affiliate program attached. How easy does that get?

2. Or you can split it. There’s 38 products included there. Sell them individually or make some mini-packs from them. I notice there’s a few “traffic tips” products in there. How about a traffic pack?

3. Or you can get more imaginative. First, rebrand the products. If you have the ability tweak the graphics too – you may find photoshop .psd files included in some and that makes it uber-simple to change the images. For example – “Fly Fishing Basics by Joe Bloggs” can become “Catch That Fish! by Your Name”.

4. Never forget that this is CONTENT. Content can be reused. Instead of selling “Fly Fishing Basics” (or “Catch That Fish!”) you could launch a Blog with each chapter, tip, or section making a new post. You can post it all at once for an instant content-rich site, or post daily. With modern blogging platforms you can set up the posts in advance so you have a month or two worth of posts automatically posting each day…

5. Blogs are great, but you can also use the content for search engine bait. Why not send the pieces of content out as articles to the article directories, sending traffic back to the main site to purchase the complete book. Or even send the articles back to that blog – and use AdSense, Affiliate Links or whatever you wish to monetize that blog?

6. Don’t forget Fly Fishing is just an example. It probably doesn’t tickle your fancy, or rock your boat (see what I did there?) but it’s a great example of a hot niche. If Internet Marketing is your thing you could just as easily create a “Traffic Tips” blog or article packs or new product.

7. Content is wonderful. Why not create trial versions? You could release freebie products that only containt the first chapter or two with a link at the end to the complete book. Just make sure the sample has enough content and doesn’t just cut off after the introduction. For example, re-use “Traffic Tactics” to create a “Linking Basics” book. That book is given away, and you can can offer a more complete traffic solution at the end.

8. Remember – YOU control these products. If you use the content to create a site, it’s yours. You can add ads, affiliate links, and complete products to monetize that site. And you can have your own affiliate to drive traffic to it. Give them the images, articles, and samples to make their job easier. Even let them re-brand those mini-books. Make affiliates jobs easier and they will thank you in the form of more traffic + more profits.

9. With content and traffic it’s a no-brainer. But remember if you’re in a crowded niche it’s harder to make yourself heard above the noise. While, say, SEO and general Traffic Tips will have a lot of competition more targeted sub-niches such as Linking Strategies or Article Marketing will have less. They’re still big niches, but not as big as the first two. Dig even deeper and you can target, say, One-Way Backlinks or How To Create Teaser Articles. Use Google’skeyword tool to dig around and find something you like.

10. Finally, combine all the above. There’s a few volumes of Traffic Tips included in that 38-pack. Try this:

  • Re-brand the whole thing. Change the graphics.
  • Create a salespage selling each volume seperately, with a one-time-offer, a mainpage offer, or an upsell for the entire collection.
  • Create a blog using snippets of the content to create the posts. Include a footer after each post linking to the main salespage. Include links to free ebooks in the sidebar or the header. Spread those free books (linking to your blog or salespage) around free book collections, too.
  • Create articles to drive traffic to the blog, and from there to the sales.
  • Start an affiliate program. Give your affiliates articles, graphics, and re-brandable versions of the free books.
  • Get imaginative. You can use content in so many ways to drive traffic. Start a twitter account, tweeting traffic tips. Create a mailing list or autoresponder to send them out, perhaps an e-course. Use Adwords promoting the free e-course, books, or blog – or the paid books or collection of books. Submit the content as “guest posts” to other blogs. Content rules, have fun with it.
  • The whole lot is now linked. You have viral ebooks. You have articles. You have a blog. You have RSS feeds (from the Blogs). You have a salespage, with upgrade offers. You have affiliates. You have an instant mini-empire from just one lot of PLR products!

You have the content, you have the strategy – grab that 38 uber-pack of PLR goodness and get going!

Insider Secrets To Marketing On The Internet

I get a lot of questions from people who are looking for an “all in one” course they can use to start their new Internet Business.

There are – as you might expect – rather a lot of courses around that could fit the bill. But for many years the #1 course has been that from the Internet Marketing Center, the “Insiders Course”. It has an interesting history.

Insider Secrets Course

The Internet Marketing Center was originally run by Corey Rudl, one of the first true online-marketing superstars, or guru. He built a reputation for offering well written, well designed material – products that delivered what they promised. His course was very popular and launched the careers of many of the top performers online today.

Sadly, Corey passed away a few years ago but his business partner Derek Gehl, a very experienced marketer himself, now runs the Center. And the course has been updated and expanded every year to reflect the new techniques now in operation.

This is the 2009 edition of “Insider Secrets”. It literally shows you everything you need to know to be a success, in a massive 1,250 pages of detailed strategies. It takes you from deciding what you should sell, to creating your first site, getting your first visitor, and making your first credit card sale.

And then it shows you how to ramp up those orders, and start raking in the big bucks!

This is a true do-it-all course. And in it’s new web-based incarnation, it will NEVER be outdated. You’ll also get a special procrastination-busting and goal setting CD and workbook in the mail (shipped free) AND a 30 min consultation with a personal eBiz trainer.

The Internet Marketing Centers “Insider Secrets To Marketing On The Internet” is everything you need. And best of all?

You can now grab a $2.95 trial !

Act fast: I don’t know how long the trial offer will last…

Insider Secrets To Marketing On The Internet

PS. I’ve just noticed that the IMC have added a few freebies to the trial, including a full copy of the eBook Pro software (worth $197) and a roadmap to launch your site as well as an invaluable collection of marketing resources. Please click the link above to see if the offer is still valid, and to see what’s available.

Marketing Quickies Volume 3

This is the latest Marketing Quickies video membership site from Mike Mazella and Greg Lloyd. This is full of marketing related videos that each contain an exciting idea or two, designed to both educate and excite you.

One problem I had with this site is that from the homepage you get the idea that this has a lot of free content, but in actuality you only get one free video – an interview with Andrew Fox and Michael Cheny. I’m not saying that this isn’t worth watching but I did think that only providing one free video is a little miserly. So, to get the most out of this site, you need to upgrade to become a paid member.

Now, videos are not for everyone. Personally, I find I can read a lot faster than I can view a video, and I tend to absorb the information better by reading too, making notes as I go. However – we are not all alike. Watching someone explain something in a video, watching a “screengrab” video, or even seeing an interview as opposed to just reading it does benefit a lot of people.

You can join Marketing Quickies via the banner below but please remember, to make the most of this site you need to take the paid option. It’s very reasonably priced, you can purchase a months access for less than $10. But, whatever you do, it’s worth watching the interview with Andrew and Michael and you can decide to upgrade later.


There is an affiliate program attached if you’d like to promote this website. Apart from the lack of free content – just that one video – this is a useful site that will benefit a lot of folk.

Internet Success Spider – Free

Neil Shearing has released his “Internet Success Spider” software for free.

Back when I was starting out in Internet Marketing this was one of the top pieces of software, used and promoted by a lot of people. It’s a tool used to find the rankings and popularity of sites related to any niche or search term you wish.

It’s been marketed as a “Super Affiliate” finder, and it can indeed be used for that purpose. If you are looking for affiliates for your product or service, or – indeed – affiliates to signup on any two-tier or more program – give this program a whirl.

Internet Sucess Spider

Neil has also released his Real Link Finder software for free. This can be used to get a backlinks to your site – and can be downloaded from:

Real Link Finder

Favourite Sites and Services I Use Daily

These days, you probably use a lot of online applications without even realising. And soon, the promise of ALL your applications being served online will be a reality. Some people already work in this fashion.

With todays high-speed internet connections your PC is almost nothing but a terminal to the Internet.

Here’s a list of most of the sites I use daily. You’ll see Google features in the first few – I’m not sure it’s wise to trust everything to one company, but I don’t think Google is going anywhere soon – and they seem trustworthy enough. Google have built up a lot of goodwill over the years.

I will follow up with the applications I use daily another time.

Google: Gmail

Perhaps the best of the web-based mail services today. Gmail offers immense space, speed, and ease of use. Many forward *all* their e-mails to Google’s service and use tags to seperate individual inboxes.

Here’s an excellent tip I discovered recently to help you control your mail. Simply append a “+” to your Gmail address to create infinite mailboxes. For example, yourname+ezine@gmail.com or yourname+contact@gmail.com

Google: Reader

Google’s RSS reader service is a quick and simple way to keep on top of your feeds. Reader allows you to subscribe to feeds and view them with ease. In fact, if you are logged in to Google and select a feed, instead of displaying it Google will prompt you to add it to your Reader account or your homepage.

Google: Homepage

Once the domain of services like Yahoo and Netvibes a customisable homepage is today a great time-saver. I like Google’s flexibility, you can add a lot of great content, RSS feeds, and more to your homepage.

With a well designed homepage you can control your e-mails, read your feeds, store your bookmarks and much more in one place – independent of which computer you are using at the time.

Google: Feedburner

Google’s main interest in Feedburner seems to be the fact that it offers another  place that they can place AdSense/AdWords ads. However, also with the Google takeover some previous “pro” Feedburner features are now free.

Feedburner helps you rank your feeds, check them, make them compatible, promote them, and much more. You can even, with a plugin, automatically serve your feeds via feedburner from your usual domain via a clever redirect.

Check http://www.netpreneurnow.com/wordpress/feed to see what I mean…

Google: Analytics

I’ve only recently started to use this but it’s a must for some important stats about your traffic and your visitors. By adding a line of code to your web pages Google will track literally everything for you. You can even set conversion goals and tweak your content to see how it pans out.

PayPal

This payment site has had it’s own fair share of controversy in the past, but the fact remains nothing beats it as a secure, quickfire way to accept payments. Your Paypal account can accept credit cards, cheques, bank deposits and more and it allows you easy access to withdraw those funds to your regular bank account.

The refund process is debatable: if a buyer simply decides they want their money back, they usually can. The fees can be pretty high, and some countries are excluded altogether, but Paypal is still my favourite way to accept cash.

WordPress

My own WordPress installation is another site I use regularly. Whether it’s writing posts, deleting spam, changing the look/layout, or adding features WordPress’s control panel is a joy to use and very easy to pick up. Unlike “full” content management systems such as Joomla you can literally jump right in and start publishing immediately.

Arp3

My autoresponder of choice is another easy to use system. Once installed, you can create autoresponders, manage subscribers, broadcast messages, create tracking links and much more with ease.

Running your own autoresponder has it’s own pros and cons – most notably email delivery can be less than a third-party solution that has agreements with the major e-mail account companies. However, I’m more than happy with this and will continue to use it in the foreseeable future.

Webhost Control Panel

My current host of choice is Westhost, and whenever I need to create e-mail accounts, add domains, troubleshoot problems, or install a script it’s pretty simple from their panel. Previously I’ve used hosts that had Cpanel – and I think I probably prefer that – but Westhosts system is more than up to the job.

BBC

The British Broadcasting Corporations website is a daily visit for me to catch up on the news. Even though I’m UK based and this is a UK company there’s also an international option for unbiased world news.

The site itself is a behemoth with an amazing variety of content, mostly linked to the TV shows. Because the BBC is publicly funded by the controversial “TV Licence” it can outclass privately created websites, something that is a sore point in the UK.

Stumbleupon

If I’m bored I hit that Stumble button in my toolbar. Stumbleupon is fun to use, but also has it’s serious side. It tends to give you results that popular and useful, so if – for example – you want to look for Internet Marketing sites just enter that term in it’s search box and stumble through those.

Digg

Digg is useful to see what’s popular on the web. I don’t use it as much as Stumbleupon, and it does seem to be heavily biased to US political news and subjects such as freedom of speech, but it’s still an important indication of the popular sites of the moment.

Online Banking

I do all my banking online, and most banks these days have a full online presence where you can perform all banking tasks from the comfort of your own home. Apart from cold cash, which you need to visit the bank or ATM for, you can do everything else from your PC.

Wikipedia

Want to research something? Wikipedia is usually the first port of call. Again, it can be a controversial site and it’s results can be biased but in the main it contains solid information on every subject under the sun. For fun, use stumbleupon to stumble through the Wikipedia channel – you’ll be amazed at the breadth of subjects people have written about!

What are your favourite sites?

Using Squidoo

I’m experimenting with Squidoo. My first impressions are very favourable.

Squidoo lets you bulld “lenses” on almost any subject. Each lense takes the form of a list of modules, so for example you can have text modules, links, comments, voting, amazon feeds, ebay feeds, youtube videos… and much more.

I’ve already created two lenses – early days yet, but you can take a look to see how they work. And I’d very much appreciate it if you could rate them :)

Internet Marketing Beginners Guide

How To Build An Email List

Some of the modules in these lenses are community enabled, so for example you can add your own tips, vote the links and tips up and down, or leave a comment.

While I wouldn’t use Squidoo as a main site it’s fun and powerful enough to create quick single-subject pages on whatever you fancy. You can earn from your lenses too, from the built in advertising, as well as add your own paying links.

Also, Squidoo lenses can have a good pagerank, so linking your own sites from your lenses has a beneficial effect on your own link rankings. That, and the direct traffic from the squidoo community makes this a great place to expand your website promotion strategies.

Like any site that offers freeform page creation tools I’ve come across many sub-standard pages that are little more than pasted in feeds and some youtube/amazon/links sections. It’s all too easy to do this. If you do decide to make your own lenses please add some real content. It only benefits everyone in the long term…

(If you do try and like Squidoo, you may also want to join the free Squidoo Secrets site.)

More Sites Of The Day

Here’s another selection of Internet Marketing websites you may like:

1. Caroline Middlebrook

Caroline’s Blog covers her work-in-progress as she aims to become a full time Internet Marketer. She also has some great freebies there, including “Building Niche Sites With WordPress” (read the blog to find videos to accompany this) and a “Stumble Rush” course.

2. Traffikd

This site is a blog that focuses on Social Media as well as more general Internet Marketing subjects.

3. Article Sites Directory

This page at “Masons World” lists the top places you can post your article. Interesting, because this list is ranked according to pagerank and alexa ratings.

4. Stock Photos

Royalty free photos you can use, for example to design a website, illustrate an article or ebook, or create templates, logos, etc.

5. 59 Things You Should Do But Probably Aren’t

This list at conversationmarketing.com covers the obvious as well as the not so obvious.

Internet Marketing Sites Of The Day

I’m not going to do this every day, but here’s a few links you might want to check out:

MochiAds – If you write/publish flash games you can use the MochiAds network to add paying ads to the start of the game. And if you’re not a game designer no worries – you can incorporate games from MochiAds collection to your very own website, perhaps in an “arcade” page.

40 Most Wanted WordPress Tips/Hacks – a very nice list of some interesting tweaks and design/functionality tips you can use for any WordPress Blog.

Podcast Marketing – If you are interested in creating podcasts, this is a good site to start with, and they’ll even help you market your ‘cast!

Content Marketing Today – A news site / blog all about Content marketing. This seems to be about marketing information itself.

Search Status – a useful Firefox Toolbar for those who need some SEO information on  the pages they visit. Includes pagerank, google category, alexa rank, compete rank, incoming links, related links, and backward links (from Google, MSN and Yahoo)

Cuil – The New Google?

If you keep up with technology news you can’t fail to have noticed that a new Search Engine, set up by former Google employees, has launched.

Called “Cuil” (pronounced “cool”) this aims to use context and relevance, rather than simply counting links and reading page content. Of course, this has been attempted before, so how does Cuil shape up?

This is from a users point of view. It’s probably too early to be talking about a marketing viewpoint. And after all, if this is focused on delivering results better than Google you’ll probably find it more difficult to optimise pages to try and force a high ranking – if Cuil takes off. The basic premise of providing quality content should help, however.

The first thing you notice is the way results are displayed. Although it takes some getting used to for those of us who treat Google’s list view as second nature, the grid view provided by Cuil is rather pleasing to the eye. At a glance you can usually see what each site in the listings are about.

So how do the results rank? I tried a few searches, including “Fly Fishing”, “Motorcycle Mechanics” and “How To Sell Your House” to see how relevant Google and Cuil results are.

The short answer? Google and Cuil provided mostly different results, which is kind of pleasing as it at least shows Cuil is doing things differently. I also liked the way Cuil provides further search examples as you type, and the tabbed results window.

Ultimately, however, though less flashy Google was quicker to load (unsurprising considering the mighty networks running the behemoth) and I was able to find a relevant site quickly.

Mostly, I think this is due to habit: I’m more used to Google’s results page, and I tend to scan a search engine results listing very quickly and usually can see what is an information site, and what is trying to sell me something.

Cuil is definately something to look out for. They have a mammoth task ahead of them to even gain a small percentage of the search engine market. But I can say that it does work, it does deliver relevant results, and if we can all break our habits and try something new, perhaps it will in some way succeed.

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