Facebook is perhaps the most successful social network around. It has overtaken MySpace in a number of countries, and is ranked first or second in most. It’s a site people love to use to stay in contact with their friends or, let’s face it, waste time.
Facebook is massive. For over 30 millon users it’s the first port of call when they go online, and it’s increasingly used from mobile phones such as the iPhone. One of it’s greatest features are the “Facebook Apps” – small applications and games that run within the Facebook interface. Just take a look at this article from CNN back in 2007.
Most of these take the form of simple tests, games, and social experiments. They tend to spread fast, passed from user to user until they reach a critical mass.Â The apps are usually simple, passing over “gifts”, but it’s a massive viral playground!
For application developers, it’s a goldmine. A successful facebook app can quickly garner hundreds of thousands, or even millions of users. And each app can carry with it links, banners and graphics to external websites and even micropayments. In marketing terms, this is a thriving, young, affluent market with users willing to spend on what they enjoy. Big business use it for branding, while smaller outfits are more interested in direct income.
Many internet marketers already use Facebook for promotion and advertising, using the sites features such as Groups, Pages, Profiles, Networks, and Events to drive traffic to their external properties. Some use it for networking, to find new partners and customers, but not many use the applications – where the real buzz occurs. There’s a well established belief that having many “friends” can bring a level of success – as witnessed on MySpace, and even Twitter – but the one tool that can be used to bring in more friends is having a popular app. If you have the money you can advertise with Facebook direct – or use it’s “Social Ads” – but even that is unlikely to bring the followers a popular app can bring.
Are you interested in tapping into this market for yourself?
The new “Gift App Generator” can easily create Facebook Apps – for you!
This unique software tool uses a step-by-step process where you simply enter the relevant information you want to display, add graphics and features as necessary, and then create a fully functional gift app. To pay a programmer to create an app for you would cost hundreds or thousands of dollars. You can see screenshots and a full explanation of the software at the link below.
Early bird pricing during the launch – don’t miss out!
Remember, Facebook is a social network success story. It’s founder, Mark Zuckerberg, is a celebrity and worth $1.5 BILLION. But that’s not important, it’s the users who make the network – and it’s those users who can help make YOU a success.
Please note: don’t abuse the system. Facebook users will bite back hard if you smack of profiteering. Your gift app should not just be blatant advertising, it should be fun and useful, and as with any social network the people come first.