Getting Started with Affiliate Programs

affiliatemarketing-585x301

Affiliate Marketing is probably one of the most popular forms of Internet Marketing, since it doesn’t involve having to create, stock, or sell problems of your own. You simply earn commissions from referring customers to the affiliated product. It is pure marketing, in that you promote and advertise for a third party.

As I mentioned before whatever you do with Internet Marketing you are basically connecting customers and products. Therefore, finding the right customers, and the right products, is essential.

These days most large online retailers, such as Amazon and eBay, have affiliate programs. There are also vast networks of affiliate programs for almost every industry you can think of. Commissions will vary widely, from around 6% for a book or DVD from Amazon to 75% or more from selling digital products such as eBooks, Software or Memberships. Some affiliate programs will pay fixed fees, such as $50 per customer. Some will even pay recurring commissions, for services that are billed monthly or members for private sites. It’s easy to see why this form of marketing is attractive.

If you want to earn good money from affiliate programs it’s essential you aim for one that suits you. Some marketers will swear by targeting smaller, less overcrowded niches, so you can focus your efforts there and become a big fish in a small pond. Others will aim for higher payouts, so even though the amount of sales might be lower, the overall profits are good. It’s different for everyone.

One of the first things you do is decide what, and how, to promote. Traditionally paying directly for clicks has been proven to work, but getting it wrong can cost you dearly. Using a system such as Googles Adwords you bid on keywords, pay for every click from that keyword, and direct that visitor to a page where, hopefully, they’ll buy. As an example we’ll say you’re promoting a company that sells motorcycles. These are high value items, with considerable potential rewards. If an average sale of $10000 nets you $650 in commissions, and 1 in 1000 customers you send to the website buys, you know that you can afford to spend around $1.50 per customer. Spend less per customer, make more money. You’d therefore target keywords in Google with terms such as “Buy Motorcycle” – but that would be too vague, and cost dearly. So perhaps “2013 Suzuki GSX-R 750″ is a little more targeted. Perhaps you’d discover customers are unlikely to buy a motorcycle online at all, or it’s only 1 in 10000 who’d buy, but the beauty of Pay Per Click campaigns with Adwords and others is that you can quickly get a feel of how much traffic will cost, and how much you could potentially make. Another example is to target local sales, e.g. “Cable TV in Virginia” or “Broadband in Miami, Florida”. Still massive markets.

The other major way of getting traffic is through the search engines directly, so called Organic Search. These are the sites people visit when searching for information or even when looking to buy. To be successful here your site, or pages on your site, must rank highly, preferably on the first page, for terms people use to search. Getting ranked high is an industry in itself, but in short the keywords you use, the sites that link to you, the age of the site, and the content all contribute. It’s always best to aim your site at your human visitor first and worry about the search engines last, as good quality content, regularly produced, will always win out. Sites such as Blogs, Review Sites, and Forums are all easy to build content for in specific niches. Take for example Amazons affiliate program. You might decide to drill down through the categories (Amazons “Best Sellers” in niche categories are a good start) and start promoting their “Garmin Approach G3 Golf GPS Unit”. It’s a specific item in a popular but still less crowded niche (and as a bonus, golf players tend to have more disposable income). You could build a few pages around that product, and others, and start including articles on GPS systems in golf to build content. At around $160-$200 a pop the commissions could add up on this one item. WordPress is a great platform for building niche sites. A content site that grows over time could slowly target every variation of keyword, increasing your rankings as you do.

The great advantage of affiliate marketing is that once you’ve found that ideal product and that ideal audience you build from there, either tweaking your PPC campaigns, adding more products to your portfolio, adding content to your sites, or driving traffic from other sources such as social networks, youtube, or even offline (print ads, flyers, phone). Most of the effort involved in affiliate marketing is driving all this traffic. Some affiliate programs even increase commissions are you get more sales, and the top affiliates often benefit from one-to-one partnerships rather than fixed percentages.

Most marketers will start with affiliate marketing due to the ease of starting up. I won’t say it’s easy making a big income, but once you understand how it works there’s only really one way to go… up!

Finally, a popular affiliate site that sells digital products is Clickbank. You can often enjoy 50% commissions plus on products from here, since the seller has no real overheads other than providing their products digitally. Other websites even offer 100% commissions on digital products, usually direct from the site rather an affiliate network, since to the seller the value is not that initial sale, but rather the lifetime of the customer. All this is worth noting when you consider that affiliate marketing not only refers to you making sales as the affiliate, but the flip side – getting affiliates to sell for YOU…

 

Enhanced by Zemanta

Finding Your Niche

Back To Basics Part 2: Finding Your Niche

The introduction to this series can be found here

A “niche” can be any specific category you aim to market. For example, model cars is one, so is fishing, holidays to tenerife, brain training, the bridges of London, and of course – Internet Marketing.

You can go ahead and start to build a web presence around anything you wish… but you should really take a moment to think about a few key points.

1. Experience and Interest

If the subject you are going to tackle is of no interest to you, why bother starting? You will soon stall due to a lack of interest on your part. It also helps if you have some experience in that subject but that is not necessarily a requirement.

If, for example, you are a plasterer, or a policeman, a traffic warden, or an accountant – you have experience in those and related subjects. If your hobby is fishing, or stamp collecting, or you’re an avid historian, or a big fan of 1960s art decor – then those are other niches you can tackle.

It helps if you have experience or an interest in any niche you decide to tackle, but I repeat – not a necessity. If you happen to discover a hot topic you can learn as you go.

2. Other Peoples Interest

This point is more important. If no-one else is interested in your chosen niche then there is no money to be made. It’s that simple. If you spend a long time researching and developing a site that is TOO niche you’re heading for a dead end. Sometimes you can go more general, and cover your interest as a sub-niche, but otherwise just don’t bother.

For example: If you have a burning desire to create a site about an obscure 1900’s silent-era movie star but most people have forgotten him, why not create a more general site about the silent movie era instead, covering that star on a sub page.

3. Competition

If the niche you chose has a wide interest, but there are hundreds of sites targetting the same niche, you will have a lot more work to do. It’s still possible to succeed by bettering these other sites, or offering something they don’t, but in general it’s worth thinking about first. Some niches are big enough to allow a LOT of competition (think Internet Marketing!).

The ideal niche has a big interest but a low competition. These are hard to come by, so sometimes it’s better to compromise and head for a side niche of some kind. You’re unlikely to make a dent in the Credit Card market – but you could possibly make a go of it in the “how to manage multiple credit cards” or “winning with credit card awards” niches.

4. Profitability

Finally, since you’re in this for the money, you need to think about how profitable the niche you chose could be.

Some niches are obvious. Taking Credit Card’s as an example again, it’s easy to see that affiliate programs and maybe ebooks would be profitable. As for that silent movie era site, then DVD sales, posters, books, etc could work. All these sites could support advertising too.

If you target Golf – another big market – then you know that the average golfer is affluent, likes to spend on their sport, and avidly seek to better their handicap.

It’s worth thinking about these various points before you go ahead with your new niche.

But what if you can’t think of an idea at all?

First, there’s the popular news stories of the day. Sometimes you can quickly get a time sensitive site up to catch a buzz, but the site by it’s very nature would be short lived. For example, here in the UK there’s an election – but by the time it’s over any site covering it is long gone. The same for the recent volcano that stopped flights over much of Europe’s airspace. Hot news at the time, but gone right after.

You can also get ideas by looking at the problems people have. Find a problem, provide an answer, and you’re on to a winner. Perennial human problems include how we look, how we feel, our worries about our families, and debt, and so on. More specific problems include those wannabe gardeners who can’t get anything to grow, that fisherman who can’t get a bite, and (again) that golfer who just can’t improve his score.

Provide an answer to a popular problem and you’re set.

Other good sources of niche ideas can be found in the world around you. If you put your marketer’s hat on you’ll seen tons of ideas in your everyday life. Say you cycle to work, and are sick of avoiding cars. Or you spot a billboard advertising some holiday destination, and you start daydreaming about being there. Or you are talking to a neighbour who’s grumbling about the state of his lawn.

Advertising, in all it’s forms, focuses on various niches by it’s very nature. And magazine articles, or even problem pages, cover very specific interests.

There are millions of niche ideas out there. Just keep an open mind and you’ll find one soon.

Note: I’ve specifically avoided Internet Marketing niches in this article because I didn’t want to dilute the message. But this is a good example of a general niche that quickly becomes ultra focused. People have trouble getting traffic, hence the Search Engine niches, sites about Article Marketing, etc. You might want to create more content, so there’s sites about articles, and creating products, and graphics. Or you may want a bigger subscriber list, so – you guessed it – there’s a proliferation of List Building sites…

The Specifics

The quickest way to research a potential niche is to use Google. Google’s Keyword Tool gives you approximate search counts for various terms.

Simply enter some keywords specific to your niche into the tool and you’ll see a list of keywords and their counts.

You can also use Google to find competition. Simply search for a keyword and see how many results are there. This can be deceiving, but it’s a good indication nonetheless.

Finally, Google’s Search Suggestions that pop up whenever you type a search at Google show some of the terms people have been looking for.

Example:

We are going to look into Disneyland as a potential niche. No particular reason, except I just – in passing – noticed an article about it. As I type it in, I notice search terms such as “Disneyland Paris” and “Disneyland Florida” come up. Also “Disneyland Paris Tickets” and “Disneyland Paris Packages”. I’m in the UK, so obviously these suggestions are location based.

At Google’s Keyword Tool I get these interesting results (chosen from the myriad provided):

Disneyland 9,140,000
Disneyland discount 90,500
Disneyland Package 49,500
Disneyland Information 5,400
About Disneyland 6,600
Disneyland Video 22,200
Disneyland Videos 9,900
Disneyland Jobs 18,100
Disneyland Discounts 22,200

And so on.

These give you some ideas on what people are looking for. Key amongst them are people want packages and holidays, discounts and information.

I also put in one or two other interesting results. People are looking for Disneyland Jobs, for example. And some search results double up – so About Disneyland and Disneyland Information are the same thing, as are the results for “Video” and “Videos”.

These immediately give me ideas for sites. How about a site showing the jobs available, how to get in, etc? I don’t know much about that – but I could research it, and even interview or work with someone who’s been employed there. I could also throw up a site packed with videos of Disneyland culled from Youtube and others.

In Google’s Keyword Tool you can also click on the magnifying glass icon to get a more detailed view of the results that make up that result in Google Insights. So “Disney Discounts” at 22,200 searches shows some interesting keyword terms such as Disneyland Coupons. Again, an instant idea for a site (where to get these coupons, maybe even provide them from an affiliated travel agent, etc). Insights also shows you “rising search terms”, or what’s hot at the moment.

Google’s Keyword Tool is a wealth of information. Use it well.

Now for the competition. As you can expect there will be a lot of competition for this niche. Clicking a result in the Keyword Tool will throw you right into the search results, but clicking a result in Insights will drill deeper through to even more specific terms.

Disneyland Coupons, for example, has 449,000 results. Many of these are sub pages in general travel sites or Disney sites, but there are some specific ones. There is quite a lot of competition here but I don’t see a *specific* Disney Coupons site. These other results can also, incidentally, give you ideas on how to approach your own site – or even information for your own research.

After this exhaustive look at Disneyland I hope you see how you can select a niche and quickly research it. Next time we will look at ideas for how to approach a site, and monetize it.

Master Resell Rights To 60+ Membership Sites!

This is an incredible offer you may have seen recently.

We have the full Master Resell Rights to 66+ complete niche membership sites, that you can resell yourself without having to host or maintain anything!

shows clear numbers that these methods are on the rise. These sites range from Internet Marketing related sites, through to various niches such as:

  • No Spam Club
  • Dog Owners Club
  • Save Gas Club
  • Golfers Club
  • and much more…

For the complete list, see here

Each club has a joining fee ranging from $7 and up, and some are recurring membership. Of course, being a licence holder, you will get all these monies paid to your PayPal account. Full details in the table.

This is a incredible opportunity. There are clubs to suit many niches.

You are only limited by your imagination. As a full Master Resell Rights licence holder, you could, for example:

  • Sell access to one or two of these clubs, bundled together.
  • Offer membership to any of these as a bonus to an existing site or product.
  • Sell membership to any site you fancy, as an upgrade or one time offer.

These are fully populated membership sites that you can offer without having to do any hosting, maintenance, support, or troubleshooting. The sites are already there – you only have to decide how to sell, package, or offer them!

I’m sure as an Internet Marketer you could think of even more ways you could profit from 60+ Membership Sites.

60+ Members Sites with Master Resell Rights

How you offer these is up to you.

  1. You can simply use this incredible offer to have access to all the Membership Sites for your own use.
  2. You could use the special paypal links to send your visitors to these sites, and reap the profits.
  3. You can upload the sales and thankyou pages to your own sites, and send your customers to special membership areas.
  4. You can charge whatever you want, recurring or not.
  5. You can even build your own affiliate programs!

Don’t miss out on this incredible offer.

You’ll be surprised at the next part…

I’m offering these for just $17and they’re ideal for newbies and pros alike!

Join Here

White Hat Copycat … Freebies and Bonuses Revealed

Tim Bekker’s “White Hat Copycat” is taking the net by storm.

Like anything else, the basic premise isn’t brand new, but the system is. The idea is you can copycat top sites, in top niches, and drive traffic and sales to your OWN websites, affiliate links, and/or products.

It’s something I’ve come across before, mainly in keyword research. Unless you’ve found a brand new niche – and hit a goldmine – you can bet someone has been there before you. Why not take inspiration (or if you like “steal”) from the existing sites to build your own? If someone else has researched the keywords, designed the webpages, and is making sales why go through the effort and bother of doing it yourself?

This is a highly lucrative form of marketing.

The main site is via the banner below.White Hat Copycat

This system includes a lot of help. You’ll get Pre-Made Copycat Site Templates (so no work for you…), The Niche Blueprint (each proven to be worth over $100 a day, and various blueprints that flesh out the system.

These are The Copycat Site Blueprint, The Whitehat Copycat Blueprin, The Traffic Bueprint, The Download Platform Blueprint, and The Product Blueprint.

This is all well and good – but can this system make you money?

It’s billed itself as a lazy mans way to profit. I have a problem with this, since it implies little work. Like anything, you HAVE to put the work in – but copycatting has been around for a long time. I know it works. And “Whitehat” – as opposed to “Blackhat” – implies totally legal methods. Of course it is, since you are not actually stealing any content… only the R&D and ideas :-)

The salespitch for White Hat Copycat is a masterclass in design. But don’t let that put you off. Give it a try – it comes with a rock-steady guarantee (since it’s run by Clickbank Sales), so if you don’t like it you can easily get your money back.

The best part of this offer is twofold:

  1. It’s affordable. (Actually, currently on sale the last time I checked)
  2. It’s proven. The system works – plus this particular incarnation comes with fully researched niches and templates!

Special Bonuses:

White Hat Copycat has a download form on site for you to receive some extra special bonuses. I shouldn’t really tell you about it here – but you can get Tim’s earlier version… “The Stupid Simple System”… for $1 !!

Plus: You can get a copy of Tim’s Google Resurrection for free simply by clicking the exit button the salespage. It’s an exitsplash powered popup which can be irritating in the wrong hands but for a freebie like that – go grab it!

Free Google Resurrection

Click the Exit button to grab this!

White Hat Copycat – one of the most useful, affordable, and freebie loaded IM launches in recent years…

WordPress Micro-Membership System

You all know by now that I love WordPress. It’s a simple to install, highly configurable, and fast blogging and content system.

You could create a simple blog and customise it to your hearts content, as I’ve done here. But did you know that you can also create a complete members site with it, too?

You know the score – it’s consistently drummed into the minds of Internet Marketers, experienced and new alike. A Members Site allows you to make money from your content, even a recurring income, letting you focus on recruiting new members and creating content.

Paul Myers, of Talkbiz fame, is currently running an offer on the “WordPress Micro Membership System“. This powerful plugin – easily installed – let’s you:

  • Handle recurring income via PayPal or Clickbank (the latter option giving you the option to get affiliates to promote your site).
  • Set recurring billing options to any number of days, allowing you to charge per month, quarter, year or any period you like.
  • Control access via post, category, and more. This let’s you run a “normal” blog with perhaps a “Members” category that only members can see.
  • Use “Delayed Feeds” to deliver your content over time. Ideal for courses, drip-fed downloads, and more. Keeps your subscribers subscribing!
  • Allow up to 6 levels of access, ideal for free members, free-but-registered members, paid members, “Gold” members, and more.
  • Create easy opt-in forms.
  • And this includes powerful backup features to export your members, save your content, and more.

As you can see this deceptively powerful little plugin gives you the option to run a private members site. Just imagine: You can offer free content to entice new members, preserve the best content for your paying members, and even get affiliates (hint: use existing members) to promote the site for you!

The WordPress Micro-Membership System Plugin is available here.

Tip: Why not focus on creating niche sites, and use free and PLR content to fill them? This plugin can handle anything you can throw at in, built upon the industry leading WordPress back-end :-) Affiliates can get you traffic, you only need to promote the site to start the ball rolling…

Niche Adsense-Enabled Websites: Dimesale, $1?

George Pluss of “My Profit Affiliate” has released another of his immensely popular “Double Packs” of Niche websites. These come with some amazing features including:

  • Professionally Designed Webpages
  • Built around High-Paying Keywords
  • Several Adsense Blocks on each page
  • Completely customize the site(s) from just one config file
  • Designed to draw visitors to the Adsense Blocks
  • Built in admin-section to moderate Comments, Link Exchanges, etc.

They also feature PLR articles with content based around the sites keywords, auto-updating news content, user generated content in the form of comments, keyword related videocasts, auto link exchange and auto RSS feeds !

Throw in Amazon Adsense links, the ability to change the Google Ads to anything you wish, and you’ll see these Adsense sites are a step beyond what you normally see, and include the features you really want.

And there’s the Adsense Portals…

Well – I know how these can look too good to be true, and you might want to think carefully about the purchase. In today’s market you have to be aware of spammy offers and junk downloads.

So here’s the clincher:

1. This is a DimeSale. The price rises over time. I just purchased, and it was $0.70 – yep, 70 cents. When I checked back it was $1 – so the quicker you act the lower the price will be.

2. I’ve uploaded a copy of one of the sites. You can see it in action. The danger is here, of course, you could clone or copy the site – but I think for the price you’d rather own the whole pack. See it at http://www.productpacks.com/xbox360.

The portal demo is at http://www.productpacks.com/xbox360/portal

At this moment I’ll just mention those took around five minutes to setup and upload. It’s that simple, and full instructions are included.

And just so there’s no surprises:

1. The price rises, as I said, so I don’t know what you’ll see. It will be low though.

2. There’s a one-time offer to get 40 sites, followed by a second to get 20 sites if you didn’t want the first. These are again low prices, and are of interest to those who get the package. Treat them as a bonus – if you don’t want them you can skip them.

3. There’s 100% commissions for affiliates. It doesn’t affect YOUR purchase in any way, but if you like marketing why not offer this yourself? The affiliate program is not advertised on the site to stay within PayPal rules, and I’m not sure if I should mention it – but I like to be transparent.

You can download the Double Pack Volume 6 here, and remember, for the lowest price act now!

Project Of The Day: PLR For Fun And Profit

PLR For Fun And Profit

Wait – scratch the “fun”. This is pure profit!

The package I’m using for today’s example is DimeSale Dollars new 38-PLR Pack. You can use whatever PLR you have to take part, but I recommend this. It’s new, it has some very useful content indeed, and it’s only $17.

Yep – 17 measly bucks for all this. I just don’t understand how people make money these days when they’re practically giving away quality information for next to nothing. But, hey – their loss – your gain :-)

What the heck is PLR anyway?

PLR basically stands for “Private Label Rights”. In it’s traditional sense it was used to mean you can brand a product as your own. So, for example, you could run your own hosting company without actually running one, another company would supply all the expertise and you just bring in the customers to what ostensibly looks like YOUR hosting company.

However, in today’s market it usually means almost no restrictions at all. You’re given complete products, and you can cut up, re-brand, and re-use the information in any way you see fit. Way-hey!

How do you monetize this stuff?

It’s easy. Or as as easy as it gets.

You see there’s really two parts to any web/internet business. First you have the product, whether it’s a service, or a download, or a members site, or whatever. Then you have the customers. Bring the two together and it’s a business.

Getting the customers to the product is probably the main thrust of marketing. It involves promotion and everything that goes with it. But all that will go to waste if you don’t have the product to entice them. Creating those products can prove to be a real time-sink. Sending your customers to an affiliate link is one solution, but you lose out on a substantial part of the income that way.

PLR is Affiliates on steroids. You don’t have to create the product, but you get full control and more importantly, 100% of the income. When you read these tips you’ll see how simple it is to get a complete mini-empire tackling the who selling process on a number of fronts, from viral marketing to affiliate marketing, blogging, RSS feeds, and beyond. All from one PLR product.

So – grab that package and away we go…

Tips For PLR Success

1. The easiest way to earn on those products is to immediately turn around and re-sell the entire package. Not very exciting, but it works. If you like something enough to buy it, someone else will too. By the way… the package I told you to grab? It has an instant 100% affiliate program attached. How easy does that get?

2. Or you can split it. There’s 38 products included there. Sell them individually or make some mini-packs from them. I notice there’s a few “traffic tips” products in there. How about a traffic pack?

3. Or you can get more imaginative. First, rebrand the products. If you have the ability tweak the graphics too – you may find photoshop .psd files included in some and that makes it uber-simple to change the images. For example – “Fly Fishing Basics by Joe Bloggs” can become “Catch That Fish! by Your Name”.

4. Never forget that this is CONTENT. Content can be reused. Instead of selling “Fly Fishing Basics” (or “Catch That Fish!”) you could launch a Blog with each chapter, tip, or section making a new post. You can post it all at once for an instant content-rich site, or post daily. With modern blogging platforms you can set up the posts in advance so you have a month or two worth of posts automatically posting each day…

5. Blogs are great, but you can also use the content for search engine bait. Why not send the pieces of content out as articles to the article directories, sending traffic back to the main site to purchase the complete book. Or even send the articles back to that blog – and use AdSense, Affiliate Links or whatever you wish to monetize that blog?

6. Don’t forget Fly Fishing is just an example. It probably doesn’t tickle your fancy, or rock your boat (see what I did there?) but it’s a great example of a hot niche. If Internet Marketing is your thing you could just as easily create a “Traffic Tips” blog or article packs or new product.

7. Content is wonderful. Why not create trial versions? You could release freebie products that only containt the first chapter or two with a link at the end to the complete book. Just make sure the sample has enough content and doesn’t just cut off after the introduction. For example, re-use “Traffic Tactics” to create a “Linking Basics” book. That book is given away, and you can can offer a more complete traffic solution at the end.

8. Remember – YOU control these products. If you use the content to create a site, it’s yours. You can add ads, affiliate links, and complete products to monetize that site. And you can have your own affiliate to drive traffic to it. Give them the images, articles, and samples to make their job easier. Even let them re-brand those mini-books. Make affiliates jobs easier and they will thank you in the form of more traffic + more profits.

9. With content and traffic it’s a no-brainer. But remember if you’re in a crowded niche it’s harder to make yourself heard above the noise. While, say, SEO and general Traffic Tips will have a lot of competition more targeted sub-niches such as Linking Strategies or Article Marketing will have less. They’re still big niches, but not as big as the first two. Dig even deeper and you can target, say, One-Way Backlinks or How To Create Teaser Articles. Use Google’skeyword tool to dig around and find something you like.

10. Finally, combine all the above. There’s a few volumes of Traffic Tips included in that 38-pack. Try this:

  • Re-brand the whole thing. Change the graphics.
  • Create a salespage selling each volume seperately, with a one-time-offer, a mainpage offer, or an upsell for the entire collection.
  • Create a blog using snippets of the content to create the posts. Include a footer after each post linking to the main salespage. Include links to free ebooks in the sidebar or the header. Spread those free books (linking to your blog or salespage) around free book collections, too.
  • Create articles to drive traffic to the blog, and from there to the sales.
  • Start an affiliate program. Give your affiliates articles, graphics, and re-brandable versions of the free books.
  • Get imaginative. You can use content in so many ways to drive traffic. Start a twitter account, tweeting traffic tips. Create a mailing list or autoresponder to send them out, perhaps an e-course. Use Adwords promoting the free e-course, books, or blog – or the paid books or collection of books. Submit the content as “guest posts” to other blogs. Content rules, have fun with it.
  • The whole lot is now linked. You have viral ebooks. You have articles. You have a blog. You have RSS feeds (from the Blogs). You have a salespage, with upgrade offers. You have affiliates. You have an instant mini-empire from just one lot of PLR products!

You have the content, you have the strategy – grab that 38 uber-pack of PLR goodness and get going!

Psychology Of Color In Marketing And Design

Colour CircleThis is a guest post from Andrew Harrison, a professional design and marketing consultant. Here he discusses the importance of color in your site design – and shows you how it can alter how people perceive your site and act upon it. This is a subject not often debated in Internet Marketing, so please take the opportunity to read this important information.

If you want to learn more, Andrew offers a free course at the end. Andrew also runs a full membership site with videos, information, software and more to help you make the most of your site design. Please see the “members card” at the end of this post for more information – this is a truly original site that you will want to see.

How to use color to improve your websites performance

What colors did you choose for your site? Blue? Green? Maybe blue with orange? Why did you choose them? Maybe because they look pretty, or maybe because you saw someone else using the same colors. Not choosing the correct colors for your site and or products is a drastic mistake. Every single product in this world has unique colors. Here is an example. Have you ever noticed in the grocery store that the colors they choose for packaging encourage you to buy?

Colors set a mood, and when you use the secret color combinations of big business, your sales will increase. Just choosing some colors that someone else chose will not help you make more sales.

Did you know that some shades of blue actually chase prospects away? You see, not all color shades have the same impact on your site visitors. Choosing colors is a science, not just throw mud at the wall and let’s hope it sticks.

What you need to do is very carefully choose the message that your colors send. I don’t mean from all that free stuff floating around. I can assure you that after 15 years of helping people choose their colors, that all the free stuff will do more damage than good.

You need up-to-date information, examples and a proven formula that works. Please read on, I have included my McDonald’s example. All of the big companies know the power of colors in marketing. In fact, these same companies spend a small fortune to just get it right. You won’t need to spend what they did though.

Okay, here we go.

Yellow = Sun, Life, Energy, Friendly, Innovative etc. . .
Red = Is a color that stimulates the adrenaline glands in the brain. they chose red for this specific purpose. There are other reasons they chose the red, BUT the major one is the chemicals it creates in the brain.

Now ask yourself this, WHO does Mcdonald’s market to? Apes? Dogs? Adults? Children? They have built their empire on directing ads at kids. In fact, those little toys they hand out have done well for them. Enough about that though.

What colors do children respond to? PRIMARY COLORS. So there we have the red. PLUS, adults respond to red as well. (The adult is the action taker) Who has the money to pay for little Johnny’s lunch? So of course, they need to focus on mom or dad in the process. RED is a call to action, AND it also stimulates the appetite.

Now the yellow. Why yellow? Yellow represents MANY things, it all depends on the message being sent, the product and the actual yellow itself. In this case, the message is FRIENDLY. At least one of them anyway. Are they friendly in Mcdonalds? Yes, they are. See my point?

Now let’s move onto the clown. He just screams out so many messages.

Red hair. Red stripes and red shoes. Knowing that red can represent energy, exciting and courageous, well you see what I am getting at. The color red was chosen for the clown very carefully. Now what does Ronald do? I want to really make my point here. HE HAS LOTS of energy. He is also very excited, AND he portrays joy. (Yellow can also represent joy) Do you see what I am getting at?

Now why would he wear yellow? In this case it is because he is friendly, and whose friend is he? The children’s. . .

Yellow can also mean caution, and red can be related to sex or war. It does not matter. It is the message that you want to send and how it relates to your product. This is an example of a company that chose their colors very carefully so that they could send a message, and it has worked out well for them. Colors are processed on a subliminal level.

Hope you enjoyed that. Just please keep in mind that the colors you choose for your site send a message. You can increase your sales by sending out the correct color message.

Let me ask you a question, the pretty flower gets the bee, right? Use the wrong colors on your site, or just go and borrow someone else’s colors because you like them and the results will show. Now, I know a lot of people are making sales with poor color schemes. The point is, if your color scheme is well thought out and chosen correctly, YOU WILL MAKE MORE SALES. I have seen this over and over. The prospect will hang around longer if the colors are attractive and send the correct color message.

Don’t forget. The color is the message. Again, for anyone who does not believe in all this, look at the packaging in the stores, look at the colors BIG companies use. Screw your colors up, or use the wrong ones in the wrong place. . . and.. well you get the point.

Andrew Harrison has been a professional color and marketing consultant for 15 years.

Secrets Of Big Advertising

You can visit http://www.internetmarketinginsimpleterms.com/ to get YOUR free 4 day color and graphics course. This course will teach you how to increase your sales with colors and graphics. Remember, websites are like books, judged by their cover.

Exit Profit Generator – FREE

Exit Profit Generator

Exit Profit Generator

I have an amazing deal for you, to get the Exit Profit Generator for free.

If you go to the main site,  you’ll see it’s still for sale at $27.

However – by following my special link kindly provided by Frank Salinas, you can download this impressive software right now and not pay a cent.

What is “Exit Profit Generator”?

It’s a very cool script that grabs your visitors when they are about to leave your site. It gives you another opportunity to ask them to sign up, subscribe to your feed, take a special offer, or – in fact – whatever you want.

The way it works is simplicity itself. How does a webpage “know” when you’re about to leave? Well – I won’t spoil the surprise. You can see it in action at exitprofitgenerator.com – BUT DON’T BUY FROM THERE :-)

Instead, just pop over to this special free link and grab your gift. And this time people, pay attention to the OTO. I nearly clicked right past it, as I sometimes do, but it’s a massive deal well worth taking a minute to look through.

One important point:  I won’t use it at this site (though I might at another). I don’t think it’s appropriate for a content site like a blog. But, that said, on a sales type site or a download site I can certainly see the advantage.

I know a lot of you folk will love this tool, so here it is.

Free link to Exit Profit Generator

Just remember – I wouldn’t use this here, but there’s no doubt it’s very powerful. And anything that gives you another chance to grab a sale or a signup certainly has to be looked at. Especially at this non-price…

Giveaway Manager Big Discount

Giveaway Manager

Giveaway Manager

If you want to run your own JV Giveaway, then one of the most popular solutions is Giveaway Manager. It’s a very powerful complete solution to running your own events.

You may have taken part in these giveaways yourself – the simple premise is that you provide a free gift, and the visitors to the giveaway site download your gift in exchange for your e-mail. It means you build your subscriber list, and have the chance to make extra money, usually via a “one time offer” upsell or perhaps branded into the product itself.

Giveaways were very popular, appearing whenever an arbitary anniversary is reached, such as Christmas Giveaways, Easter Giveaways, St. Patricks Giveaway, etc. However, I’ve noticed the market is a little quieter these days – the perfect opportunity to launch your own.

If you run the giveaway yourself, you have an extra benefit. You attract existing marketers to use your site as well as people looking for the freebies. Again, you build your list and can make money, but this time you’ll have arguably a more effective list.  The only real work involved is promoting the giveaway but people actively look for these, and you only really need add your event to the existing giveaway lists and directories that are online.

I’ve managed to find another site selling Giveaway Manager with a massive $100 discount. That makes this around 1/3 of the normal price. These guys have secured resell rights to the system, allowing them to undercut the original. Something to think about if you offer resale rights to your own product(s) yourself!

Giveaway Manager features all the back-end control you need, including managing contributors, users, downloads, gifts, OTOs and much more.

Giveaway Manager $100 Discount

P.S. Theres a full video tour of the system at the link above, so you can see how it works, and view the various back-office tools before you buy.

%d bloggers like this: