There are a number of big marketing products either on sale, or heading that way right now, and I find the launch material pretty interesting. There’s a heavy use of video, for example, and often a longer launch period with new information appearing daily.
This goes far beyond the old model of “recruit JV’s, send teaser e-mails, launch product”!
Note: I’m not promoting the first few here, so they are not affiliate links, and I’m merely looking at the launch sites and material and not the product.
First up is “Launch Tree”, by Anik Singal and Mike Filsaime. The first thing I notice about this launch is that it’s far less serious, often jokey and friendly with short animations, and even a little parody in a “Myth Busters” skit.
There’s quite a few videos in this launch and a so-called leaked chapter you can read/download. These videos ARE entertaining, and worth watching. Here’s a link to the Frank Kern video.
I’m not sure what Launch Tree is actually going to be. From the clues at the site I guess it’s going to be something to do with launches via free products, so expect information on trials, upsells, subscriptions and the rest. It’s a flashy site, but I’m not sure whether good presentation equals a worthwhile product, and whether any of this is really “new”.
Next up we have Eben Pagan’s video on how he has created his own businesses, and how you can too. 44 Mins of video, to be exact! This takes a commitment to watch, since by it’s nature attention spans on the web are very flighty, but it is worth your while if you take that step.
Finally we have something called “Mega Red Package“.Â For the awesome price of $697 you get … pre made membership sites you can sell. Am I missing something here? I must be!Â This is promoted heavily, leading me to think (a) high commissions and (b) possibly an affiliate contest.
It’s difficult to talk about launches negatively because you look at the process in two ways. On one hand, you’re happy for the marketer and those who aspire to be marketers because it proves massive amounts of money can be made, and quickly, and that anyone can do it. On the other hand, as a customer, you might think some of this is overpriced, that the information is rarely as unique as it is claimed (but, disclaimer: I haven’t looked at any of these products) and in the end you might just be falling for hype.
Which leads me to the last launch – something I am promoting, and something I believe is worthwhile, since it teaches you, and keeps you current with, SEO and Website Promotion.
This is a very interesting video from the Stompernet guys about “LSI“. This passes my own personal test for a products worth because it is NOT overpriced, and it is valuable. The techniques and information you learn here can be put into action at any website. Of course you could possibly find this information elsewhere on the web if you look hard enough, but it’s unlikely to be in a form that educates you and takes you by the hand.
Anyway, that’s for the next post, but I have a little time to leave you with more interesting launch product.
This time it’s from John Reese – perhaps the big daddy of the modern marketing-product launch (Traffic Secrets, $1M in a day) where many of the processes and rules used today were set down.
He’s skipped the video this time and opted for a rather interesting PDF of his hand-written scribbles. And they at least caught my eye! His new Opportunity.Com launch is all about Affiliate Programs, and this at least I can wholeheartedly agree is one area that anyone from a newbies to a pro can achieve success.
In many ways launch season is also silly season, with JV partners and Affiliates going all out to earn their commissions on the big launches. Just remember folks, stay sane, only buy what you can afford, and don’t expect any one product to be a miracle. You can always succeed the time proven way – learn, knuckle down, and work. And who knows, one day you can have your own multi-million dollar reward, with your own launch.