PPC Web Spy – Free

This is Brad Callens new software that let’s you spy on anyones Adwords ads – in real time!

You can use this to see what keywords and ads are being used by the top sites on the net, and then use that invaluable data as the basis for your own. And then, of course, beat them at their own game :)

If you use Adwords this is a must have tool to sneak up on your competitors. But it can also be used for all kinds of marketers, such as Affiliate Marketers, to discover what keywords you must be targetting.

You can get a fully functional version of PPC Web Spy free from:

PPC Web Spy

All About Keywords

Keywords are at the heart of Internet Marketing. Whether you’re trying to make search engine friendly pages, websites that rely on advertising, or sites that focus on a particular niche you’ve no doubt be told to list your keywords.

Keywords are everything. Essential for getting targeted traffic, ad marketing, optimised pages, and so much more.

A keyword is simply the word or term that people will use to find your site. For example, if you wanted to look up a review about the Dark Knight movie, you’d type “Dark Knight Review” into Google. Or if you wanted advice on cooking a stir fry, you’d type “Stir Fry Recipe” or “Stir Fry Cooking”.

It’s the way people think and interact with the Internet that makes a keyword. You rarely see natural language here, even though search engines such as Ask attempt to serve that market. So you wouldn’t type “How Do I Cook A Stir Fry?”. People are accustomed to using simple, short keywords to look for information.

There are two important statistics about keywords: Search Volume (how many times that keyword is used) and Competition (how many sites are listed for that keyword). And a high rank for a popular keyword is what you seek.

Take another example. Your site could rank #1 for a very specific search term – such as “Watering Can Installation” (or any such random term). But what use would that be? It’s unlikely people would actually be searching for that information.

However, if you ranked #1 for “Garden Furniture” then all sorts of possibilities are open to you – not least becoming the #1 Garden Furniture store on the net :)

So… how do you find these important keywords, should you target them, and what to do once you have them.

Let’s answer the second question first. It’s unlikely that you can sneak into the top rankings for a very competitive keyword. And it’s unlikely you could be a success focusing on just one keyword. You’d be better off seeking to rank high for a larger volume of lesser searched terms. That way, the cumulative effect is the same – or better – than that single keyword, but it is easier to get higher rankings for each term individually.

This is the so-called Long Tail approach to keyword research. A great number of specific niche terms and/or products as opposed to a smaller number of broad, popular ones.

You need to make a list of the keywords you wish to target right from the start. These will then be the focus of your site content.

Luckily, Google has it’s own tool that will help you here. And there are also many third-party tools you could use. These rely on data from millions of searches on the web, so they are pretty accurate!

It’s https://adwords.google.com/select/KeywordToolExternal

Another way to find useful keywords is to spy on your competitors. You can see what keywords they use, then use those keywords to see what the ranked sites for those keywords use, and so on.

An excellent online tool is: http://www.spyfu.com

There are a few points you should keep in mind. First, are these keywords going to be profitable? A good indication is run a few searches on Google and see how many ads there are. More advertisers usually mean there’s a good chance the search term is profitable. You should also think about whether or not the keywords relate to a niche where the searcher is likely to spend money. Sometimes it is obvious, sometimes not.

It depends on your goal. If you are simply driving traffic to perhaps build a list or an audience, perhaps the monetary value isn’t so important (yet).

Secondly, what are these keywords for? You should really think about keywords before you build your site, but if you have an existing site then perhaps you want to reach out to a wider audience. Keywords are then useful for creating targeted, secondary pages – or perhaps blog posts.

If you aim to build an affiliate or sales site of some kind, then keywords are essential to reach your potential customers. And if you aim to build an advertising supported site of some kind, then keywords are needed to target the kinds of ads that pay well. But that’s another story.

Finally, if you want to purchase ads, perhaps from Google Adwords, then the right kind of keywords are essential here too. You want/need enough views to to keep your ads live and showing in the listings, but you don’t want the wrong people clicking those ads and costing you money. Again, the cheapest way are the long-tail search terms. The ad itself can also be used to discourage idle clickers. A price or a buy notice will dissuade people from clicking, unless they’re willing to purchase.

Keywords used for ad placement are to be used sparingly. You don’t want your credit card site showing up for people who want credit card debt tips, but you do want it showing for people who are searching for a new card. The right keywords can work wonders.

Keyword research and use is an ongoing task, and tweaking is essential. But if you do stumble on a profitable, lesser competed term then milk it for all it’s worth.

Important:

Don’t forget short-use keywords. Is there a big launch for the new Mike Filsaime product? Start generating keywords and ads around that. Is it Christmas? do the same. Are anglepoise lamps suddenly in vogue? Get searching. Jumping on bandwagons and hot trends can also be highly profitable – here’s one final link that can help:

http://www.google.com/trends

The Math Of Internet Marketing (The Numbers Game)

They say marketing is a numbers game, or perhaps a percentages game. And to a certain extent, that’s true.

It’s all about making a profit. That is, getting more money out than you put in.

There are two figures that are important: Conversion Rate and Return On Investment.

Google’s Adwords is an ideal practice ground for trying out these ideas. And after that it’s endless tweaking to try and improve the figures, until you reach that magical realization that you’re basically paying, say, .50c for every $1 you make.

And if I said I’d give you two dollars for every dollar you gave me, wouldn’t you give me every dollar you could possibly could? :-)

Here’s how a simplified process works, and the steps involved:

1. You have a website, that sells a product.
2. You have traffic coming to that website from ads you buy on Google.

Now you need those magical figures I mentioned earlier.

Conversion Rate

By tracking the visitors to your site, you discover that for every 100 people who visit you make 4 sales. That means you have a 4% conversion rate.

You know this from your sites stats. You see 100 hits to your site, and you see 4 hits to the order page. Or, perhaps you see 4 clicks to the order button – whatever works for you.

Because you are selling an eBook for $10, you know essentially your profit is $40 for every 100 visitors. So if you can get 100 visitors for less than $40, you’re in profit.

If you’re running an affiliate program the same principles apply. Instead of sending them to your own site, you can send them to the affiliate site, via your link. And because they pay a percentage per sale, you know you will make 50% of each $20 sale = $10. In effect, the same figures for our demonstration..

So now you need those visitors. Enter Google Adwords.

At Adwords, you discover various keywords for your product. To keep things simple, if unrealistic, we’re going to use one keyword. This keyword costs you $1 per click.

That means you can buy 40 clicks for your $40. Since you need 100 clicks to make $40, that’s obviously not good enough.

So we try another keyword. This one costs us 20c per click. That means you can get 200 clicks for $40. Good! By our calculations, that’s $80 worth of sales for 200 clicks. We have a four percent conversion rate, so 200 clicks = 8 sales = $80.

However, there’s another point we have to take account. Impressions vs Clicks. That’s the conversion rate for your ads themselves. Luckily Adwords only charge per click, NOT by impression. If you were using another method, for example paid advertising on Blogs where you pay per impression, you’d need to know those figures too.

As an example, an ad company charges $40 for 1000 impressions. If you were sending an e-mail ad, it may be to 1000 subscribers. You discover that for every 1000 times your ad is shown, you get 50 clicks to your site (or affiliate site). That’s a 5% conversion rate. Because our site converts at 4% (remember?) that means we get 2 sales: 1000 impressions = 50 clicks = 2 sales. So in the end it’s costing you $40 to make $20 – not good enough.

Time to tweak! If you can increase your ad coversion, by using better ads, you can get more clicks. If you can increase your sites conversion, by a better sales page, you can get more sales. If you can increase your product price or your affiliate percentage, you get more profit. That’s the numbers game.

And that, my friends, is marketing in a nutshell. Not as difficult as some make out!

Return On Investment

This is a catch all term that describes how much you make or lose for how much you put in.

For example, in our simple one man, one site demonstration we make a 100% ROI. We make $80 for every $40 we invest.

This term is also used for more general investments, for example, say you pay a copywriter to overhaul your sales copy, and it costs you $200.

This work means your site is now converting at 6% instead of 4%, so you are now making 12 sales per 200 clicks instead of 8. It means you make $120 per $40 you put in, instead of $80. Over a specific period of time, say a year, that’s many more sales. A high ROI for the $200 you paid that copywriter!

For more information on the subject of conversion rates please read Claud Hopkins seminal “Scientific Advertising” – available freely in our Instant Marketing Library and in our Members Site.

Google Adwords Primer

Quick Question

What can you get for $5 ?

A year or two back – heck, even a few months back, the answer WOULD NOT have been a great IM book.

But now titles such as this:

http://www.content-vault.com/cgi-bin/adwordsprimer/go.cgi/essjayar_ad

are often released.

This is the Google Adwords Primer.

And if you’re at all interested in Googles amazingly successful advertising program, you should grab it.

83 Pages of pure information, all about Adwords.

100% Commissions on referrals :)

AdSpy Pro

Would you like a tool that will tell you what affiliate promotions and what campaigns will be profitable – BEFORE you waste money testing them ? 

Here’s a new tool/script from JP Schoeffel that essentially does the same thing as X-Ray Domination ($1500) and Undercover Profits ($291 a month).

However, in comparison THIS is only $47!

AdSpy Pro

So what does it do?

AdSpy Pro is an amazing tool that can literally tell you what niches will be profitable BEFORE you even start dipping your toes in the water. Used correctly, you’ll never make a mistake.

You feed it a bunch of quick keywords and a period for it to scan then it will run and analyse thousands of PPC ads. It discovers what are normal ads and what are affiliate ads, and will it monitor positions and other information.

In a nutshell it will do this: Look at your competition, see what works, and give you the information to go do the same thing yourself :-)

It means you will know which campaigns, keywords, and products are selling. What else can give you this info (apart from the high cost tools I mentioned…)?

There’s a lot of cool features here. It will recognise 15 affiliate networks, including ClickBank, Commission Junction, AdWords, Linkshare and more on the way. It will give you a simple “green light” to tell you what will go. You can monitor multiple campaigns, and you can use it all from a powerful but simple control panel.

With this information a profitable campaign is literally just a matter of creating quick PPC ads with the green-lighted info AdSpy Pro gives you, and pairing it with a powerful product of affiliate link of your choice!

There’s bonuses and more here, so give it a whirl. Just $47 during this launch period – then $67 after, but why pay more?

Click Here For AdSpy Pro

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The Worlds Shortest Marketing Guide

Just for fun, and just to show how simple to core concepts are, I’ve written The World’s Shortest Marketing Guide, which covers most of the topics within the “Internet Marketing” umbrella in just a sentence each. This is meant to show you how to cut through the lies and exagerations that plague this industry… it really is this simple!

1. How To Make Money Online

-> Create or find an in demand product or service, and ensure potential purchasers find it.

2. How To Optimise Your Site For Search Engines

-> Ensure your webpages have content built around the keywords your potential visitors would use to find you, and make sure they are linked from other sites including search engines, blogs, social sites and directories.

3. How To Build A Mailing List

Read More »

Monster Marketing System

Today, I’d like to point you towards a fabulous new course I’ve come across called the Monster Marketing System:

http://www.productpacks.com/cgi-bin/arp3/arp3-t.pl?l=28

This covers everything you need to know about running an info-product empire of your own!

This shows you how to set up a simple system from which you can earn. And once you understand this system, it’s easy to move on, rinse, and repeat :-)

For example – are you aware just how quickly you can create an ebook, put the all-important marketing mechanisms in place, and earn, say, $500 within the first few hours?

I advise you to look at this webpage right now for more information.

Right now there’s a special pre-launch offer and you can grab a substantial discount if you want to buy. You only pay $17 for the full course!

(100% Commissions Included)

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The $7 Directory

I keep pointing you towards new “$7 Sales” – those low-priced products that offer 100% Commissions – but here’s an easy way to find some cool books, memberships and tools for yourself.

The $7 Directory! 

http://www.productpacks.com/cgi-bin/arp3/arp3-t.pl?l=18

Here you’ll find many items you can purchase for yourself, usually at $7 or so, and that you can turn around and promote easily to get 100% commissions paid direct.

You won’t want to promote everything – as I’ve said in an earlier email there seems to be quite a lot of junk appearing – but there are many gems there. They’re all categorised (it’s not all marketing) and hey, 100% aint bad!

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The Day Job Killer

Launch: Day Job Killer 

Right now it seems everyone is promoting this. That doesn’t mean it’s bad – It’s a refreshing look at a Marketing Strategy that for once doesn’t promise you the earth :-) Instead, it aims to show you how to earn enough to replace your day job, hence the name.

You’d be forgiven for thinking this is one of those $197 + products that, frankly, a lot of people would not find beneficial. But. it’s not. You CAN afford this. Also…

1. This includes proof of the $1M ClickBank Account. I know income proof reports may not be of any use to you in your endeavours, but you’ve got to admit it’s an awesome achievement.

2. This stragegy relies on a combination of proven techniques, solid methods that work.

3. It’s from the author who brought you “Affiliate Project X” last year. And that was a very popular book. This builds on that includes many strategies the author uncovered during that launch.

If for no other reason than to enjoy the sales page and process visit the link below. Remember, it’s always worthwhile examing other peoples launches and sites for real-world examples.

http://www.productpacks.com/cgi-bin/arp3/arp3-t.pl?l=10

This is affordable, workable, and will probably excite you with the possibilities. For once this is something that can (really!) help you. You won’t need hardly any capital to get started, and you’ll learn valuable insider tips from six-figure guys who quietly churn out fortunes instead of banging their own drums.

There’s a few things I don’t like – such as the “bash the gurus” approach (never helpful) but the benefits outweigh my reservations. The focus is on affiliate marketing – so you don’t need to write books or create products, and you can get started right away.

(Watch the Video!)

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Keyword Station

This is a free (and fully useable) tool courtesy of James Jackson. If you’re building niche sites or perhaps researching keywords for other campaigns (e.g. AdWords) this is the program for you. It’s packed with features, and the figures speak for themselves: 42,000 topics with 7.7 million niche keyword phrases!

http://www.keywordstation.com

Look at the demo videos on site if you want to see what it does before you download. But after all, it’s free – so you’ve nothing to lose and everything to gain :-)

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