Getting Started with Affiliate Programs

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Affiliate Marketing is probably one of the most popular forms of Internet Marketing, since it doesn’t involve having to create, stock, or sell problems of your own. You simply earn commissions from referring customers to the affiliated product. It is pure marketing, in that you promote and advertise for a third party.

As I mentioned before whatever you do with Internet Marketing you are basically connecting customers and products. Therefore, finding the right customers, and the right products, is essential.

These days most large online retailers, such as Amazon and eBay, have affiliate programs. There are also vast networks of affiliate programs for almost every industry you can think of. Commissions will vary widely, from around 6% for a book or DVD from Amazon to 75% or more from selling digital products such as eBooks, Software or Memberships. Some affiliate programs will pay fixed fees, such as $50 per customer. Some will even pay recurring commissions, for services that are billed monthly or members for private sites. It’s easy to see why this form of marketing is attractive.

If you want to earn good money from affiliate programs it’s essential you aim for one that suits you. Some marketers will swear by targeting smaller, less overcrowded niches, so you can focus your efforts there and become a big fish in a small pond. Others will aim for higher payouts, so even though the amount of sales might be lower, the overall profits are good. It’s different for everyone.

One of the first things you do is decide what, and how, to promote. Traditionally paying directly for clicks has been proven to work, but getting it wrong can cost you dearly. Using a system such as Googles Adwords you bid on keywords, pay for every click from that keyword, and direct that visitor to a page where, hopefully, they’ll buy. As an example we’ll say you’re promoting a company that sells motorcycles. These are high value items, with considerable potential rewards. If an average sale of $10000 nets you $650 in commissions, and 1 in 1000 customers you send to the website buys, you know that you can afford to spend around $1.50 per customer. Spend less per customer, make more money. You’d therefore target keywords in Google with terms such as “Buy Motorcycle” – but that would be too vague, and cost dearly. So perhaps “2013 Suzuki GSX-R 750″ is a little more targeted. Perhaps you’d discover customers are unlikely to buy a motorcycle online at all, or it’s only 1 in 10000 who’d buy, but the beauty of Pay Per Click campaigns with Adwords and others is that you can quickly get a feel of how much traffic will cost, and how much you could potentially make. Another example is to target local sales, e.g. “Cable TV in Virginia” or “Broadband in Miami, Florida”. Still massive markets.

The other major way of getting traffic is through the search engines directly, so called Organic Search. These are the sites people visit when searching for information or even when looking to buy. To be successful here your site, or pages on your site, must rank highly, preferably on the first page, for terms people use to search. Getting ranked high is an industry in itself, but in short the keywords you use, the sites that link to you, the age of the site, and the content all contribute. It’s always best to aim your site at your human visitor first and worry about the search engines last, as good quality content, regularly produced, will always win out. Sites such as Blogs, Review Sites, and Forums are all easy to build content for in specific niches. Take for example Amazons affiliate program. You might decide to drill down through the categories (Amazons “Best Sellers” in niche categories are a good start) and start promoting their “Garmin Approach G3 Golf GPS Unit”. It’s a specific item in a popular but still less crowded niche (and as a bonus, golf players tend to have more disposable income). You could build a few pages around that product, and others, and start including articles on GPS systems in golf to build content. At around $160-$200 a pop the commissions could add up on this one item. WordPress is a great platform for building niche sites. A content site that grows over time could slowly target every variation of keyword, increasing your rankings as you do.

The great advantage of affiliate marketing is that once you’ve found that ideal product and that ideal audience you build from there, either tweaking your PPC campaigns, adding more products to your portfolio, adding content to your sites, or driving traffic from other sources such as social networks, youtube, or even offline (print ads, flyers, phone). Most of the effort involved in affiliate marketing is driving all this traffic. Some affiliate programs even increase commissions are you get more sales, and the top affiliates often benefit from one-to-one partnerships rather than fixed percentages.

Most marketers will start with affiliate marketing due to the ease of starting up. I won’t say it’s easy making a big income, but once you understand how it works there’s only really one way to go… up!

Finally, a popular affiliate site that sells digital products is Clickbank. You can often enjoy 50% commissions plus on products from here, since the seller has no real overheads other than providing their products digitally. Other websites even offer 100% commissions on digital products, usually direct from the site rather an affiliate network, since to the seller the value is not that initial sale, but rather the lifetime of the customer. All this is worth noting when you consider that affiliate marketing not only refers to you making sales as the affiliate, but the flip side – getting affiliates to sell for YOU…

 

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Succeeding At ClickBank

ClickBank can be thought of as a service in two ways:

1. It let’s you accept credit card payments at your site, to sell products.

2. It acts as an affiliate processor, so you can promote peoples products or ask them to promote yours.

It’s the power of this affiliate procedure we shall look at here.

At ClickBank, like many walks of life, success bring success. The more sales of your product through ClickBank’s servers the higher it will get ranked in the marketplace, and the more attractive it is for affiliates to promote it. Once you get past the first few hurdles in making sales and attracting affiliates, your product will develop a momentum of it’s own.

Affiliates like Clickbank for the ease with which they can promote products. Many professional affiliates will use Clickbank’s Marketplace religiously – tracking and testing new products and popular ones.

Your first task, therefore, is to make it easy for them. Have an affiliate area, and fill it with pre-written ads, e-mails and graphic banners. Give the linking instructions and consider using a third party service to compliment Clickbank’s own “hoplinks”.

Clickbank ranks products with a figure they call “Gravity” to show how many sales it is making and how popular it is. You need to JV with other marketers to raise this figure, and try to sell your product as much as possible. This is the hardest step. (I am of course assuming your product is already set up, with an effective salespage, and ready to hit the market)[important]Special Offer: “Clickbank Results” shows you how to boost your gravity in three easy steps and bring in the super affiliates to promote YOUR product.

Special Offer: $6.99 while this promotion lasts!

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Search for keywords relating to your product. Contact the webmasters of any site that sells similar products, asking them to sell yours too. Look in forums, and offer your product with a 60% commission or more. Even consider using Pay Per Click like Adwords to both sell your product direct, and advertise for affiliates.

If you already have a mailing list, website, customers and/or a Blog use those to sell your product. And think about running an affiliate competition to generate a buzz about the promotion. Make it an event.

Selling the product directly, and asking for affiliates, go hand in hand. You can attack on both fronts. And don’t forget those who buy may also be interested in promoting, and those who are promoting should be urged to buy.

Before you start you should  join Clickbank as an affiliate and see how other marketers are pushing their products. Copy the best techniques. If you want to sell you should note that it’s a one-off payment of $50 for an account… but you can promote multiple products with it.

Using Clickbank, as opposed to other payment processors, brings with it a full community of active affiliates. Consider this when you make your choice, and note that Clickbank can now accept Paypal as a payment method along with major credit cards. Fees are reasonable, payments prompt, and the environment professional.

Also See: Harvey Seagal of Supertips fame is an expert on Clickbank. See his site for more help and advice.

How To Win With Affiliate Programs

So, what is the best strategy to win with an affiliate program?

Most people starting out on the Internet will probably try affiliate programs first, as they are a great way to make money without having a product of your own. And there are affiliate programs for many, many different businesses.

Some pay only a small amount, so you must have a large volume of sales to make real money – this is true for sites such as Amazon. Some will pay big just for getting a “lead”, i.e. getting someone to submit an application or fill out a form, that is true for many loan and credit card companies. But the vast majority will pay a percentage of the sale, anywhere from 5% to 100%.

In real-world retailing, where you are perhaps selling anything from gym equipment to car parts, you can expect low commissions. On contract-based or financial items, such as mobile phones and credit cards, you can expect a lot more. It’s how, for example, mobile phone resellers can afford to throw in a free laptop… their commissions are THAT high!

But the big problem with these resell affiliate deals is that you are fighting with thousands of other affiliates, all selling the same product. It’s hard to differentiate yourself, and it will cost a lot in pay-per-click ads if you take that route.

In the digital realm, of re-selling ebooks, websites, video files and the rest you can make a lot more, and a lot easier. Most of these companies will pay you via PayPal or Clickbank, some even right up to 100% since their main profits come from their back-end offers. They are basically enticing you to promote their products, sometimes giving you the whole sale, in exchange for a new customer.

But after all this, who is really winning?

Answer: The Affiliate Providers!

So to get back to our first question, how to win with affiliate programs: run your own :)

Think about it. You need sales, and you need traffic. You might want a big e-mail list, or database of customers, or just people to visit your site. Instead of getting out there and promoting and chasing customers yourself, why not run an affiliate program and get other people to bring the customers to you.

And it’s easy to do these days. There are simple scripts you can use with PayPal, or even third party sites such as PayDotCom.Com – but by far the quickest, and perhaps the most professional company, are ClickBank.

ClickBank have been around almost as long as the Internet Marketing “boom” itself. You can offer up to 75% commissions through ClickBank, and your product / site will also appear in their marketplace. Affiliates can find you there, and through a simple link promote your product for you. ClickBank will pay the affiliate, and you, every two weeks.

You can sell almost anything, but ClickBank is geared for digital products in the main. That can be anything from e-books, to videos, to site memberships, to product bundles. The process is simple and elegant, you simply specify the landing page, so ClickBank will accept the payment and send the visitor to your page.

So the next time you need traffic, signups, and sales consider running an affiliate program. Instead of putting 100% of your effort into finding customers, put it into finding affiliates. Before long, you could have a digital army of professional marketers promoting your product for you – and giving you the chance to make money but more importantly finding customers. After all, a customer is worth far more than the initial sale.

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For a great overview to running your own Affiliate Program, try the brand new Affiliate System Explosion from Rodger Hyatt.

In this series of videos you can literally watch over Rodgers shoulder as he shows you how to set up your affiliate account, find those important “Super Affiliates”, and provide them with the tools they need to promote YOUR product.

Rodgers videos show you how to master the technical side as well as the marketing side of your own affiliate program. And he’s even thrown in four very useful bonuses, such as “My Internet Marketing Newsletter” and “Deadly Webmaster Mistakes” – extra treats since this package is already priced at a very low point.

So for an in depth but easily understandable guide to running your OWN Affiliate Program and recruiting an army of affiliates to sell YOUR product, try Rodger Hyatt’s “Affiliate System Explosion”. Available for direct download, right now.

Affiliate System Explosion

Script Dojo

Script Dojo is a “business in a box” site from Joel Comm.

Basically, it’s an Internet Marketing script review site where all the latest products are reviewed and promoted.

Setup is simple: Script Dojo gives you a personalised review site / store and helps you build your downlines and make sales. You simply add your Clickbank, Dealdotcom, Paydotcom and PayPal details and Script Dojo does the rest.

You can earn 100% Commissions right off the bat, and the first 30 days membership is just $0.01 ! (After that it’s $9.95 per month, but the first month at 1 cent should give you plenty of time to see if this works for you). Since the subscriptions are paypal-based you can easily end your membership before the first month is out if you decide to quit.

Give it a try… Get your own Script Dojo today!

Script Dojo

Frugal Friday Pack

This weeks “Frugal Friday” features not one, but TWO brand-new titles at a bargain price.

For just $5.50 right now, at…

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You’ll get:

ClickGate Pro

“A simple way to create password-protected areas on your site. Ideal for protecting your files or adding members-only sections.”

The Making Of An Internet Millionaire

“A great new book teaching what it REALLY takes to succeed in the cut-throat world of Internet Marketing”.

The price is rising (it’s a dimesale) and you can earn 100% commissions, so visit here a.s.a.p !

http://www.productpacks.com/cgi-bin/arp3/arp3-t.pl?l=101

Instant Cash Payouts

Here’s the popular “Instant Cash Payouts” that’s doing the rounds…

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This is subtitled “How To Pump Out Hot Little Ebooks That Sell Like Crazy” and that about says it all.

This is a proven business model, and one that’s working well for many.

With this eBook/Course you’ll get:

The $7 Secrets Script/Book included
MP3 Audios
The Instant Cash Payouts Book

Only $7 and 100% Commissions – Grab it today!
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AdSpy Pro

Would you like a tool that will tell you what affiliate promotions and what campaigns will be profitable – BEFORE you waste money testing them ? 

Here’s a new tool/script from JP Schoeffel that essentially does the same thing as X-Ray Domination ($1500) and Undercover Profits ($291 a month).

However, in comparison THIS is only $47!

AdSpy Pro

So what does it do?

AdSpy Pro is an amazing tool that can literally tell you what niches will be profitable BEFORE you even start dipping your toes in the water. Used correctly, you’ll never make a mistake.

You feed it a bunch of quick keywords and a period for it to scan then it will run and analyse thousands of PPC ads. It discovers what are normal ads and what are affiliate ads, and will it monitor positions and other information.

In a nutshell it will do this: Look at your competition, see what works, and give you the information to go do the same thing yourself :-)

It means you will know which campaigns, keywords, and products are selling. What else can give you this info (apart from the high cost tools I mentioned…)?

There’s a lot of cool features here. It will recognise 15 affiliate networks, including ClickBank, Commission Junction, AdWords, Linkshare and more on the way. It will give you a simple “green light” to tell you what will go. You can monitor multiple campaigns, and you can use it all from a powerful but simple control panel.

With this information a profitable campaign is literally just a matter of creating quick PPC ads with the green-lighted info AdSpy Pro gives you, and pairing it with a powerful product of affiliate link of your choice!

There’s bonuses and more here, so give it a whirl. Just $47 during this launch period – then $67 after, but why pay more?

Click Here For AdSpy Pro

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Affiliate Undercover

Banned By ClickBank! 

This book shows you the insider information from a ClickBank affiliate master. In fact, he claims ClickBank won’t even let him list this is in their Marketplace because of the techniqiues discussed.

This includes how to dominate ANY niche, with some controversial dirty techniques that will help you generate cash, and build a list.

Intrigued? Visit this link:

http://www.productpacks.com/cgi-bin/arp3/arp3-t.pl?l=92

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Viral Profit Machine

This is a very exciting new product.

It’s a new script from Jon Ledger and Alok Jain called “Viral Profit Machine“.

It’s simple to use, but has amazing potential. Because with this you can create an affiliate program – that uses $7 techniques, clickbank AND paydotcom – you can use on any site.

Especially on a Blog…

You see, once your affiliates join up they can promote your site, whatever it is, and earn commissions on whatever you are running on that site.

It’s fantastic! Basically it means affiliates can now promote your site and earn from anything you decide to include. Much more flexible than the affiliate services ever can be on their own.

Get yours here
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Autopilot Profits

This is Ewen Chias new marketing product, that includes a free copy of “The Big System To Making Real Money On The Internet” just for visiting.

This is a site that aims to have you creating an automatic income, using a turnkey system you can get started with right away.

The website is pretty comprehensive so I’ll just point you in that direction. Please click here.

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