Making money with the Internet, the basics

I’ve always thought that making money online is really a numbers game, but it isn’t complicated. Most of it is common sense, but a quick overview is always useful. I’m talking about marketing your own or others products here. Anything else, such as freelancing, surveys, viewing ads, writing posts, is not marketing. It’s work.

Websites tend to generate profits either directly, by selling a product, or a service, or passively – perhaps by allowing paid advertising, promotions, and the like.

This is true for almost everything online. For example, behemoths such as Amazon mirror a traditional store model. There’s a range of products, that a visitor can buy directly. There’s a profit on each item, just like a bricks and mortar store, but apart from all the neat tricks such as recommendations,  customer interaction, allowing other people to sell on your store (for a small price), and the subtle push to make impulse purchases (by storing your details, having a quick one-button checkout) it works just as , say, a Walmarts would.

eBay and Paypal offer a storefront and they charge fees to list your item, big blog networks such as Gawker will do promotional posts, run joint ventures with other companies, and display ads, and services such as Mailing List providers and Web Hosts will charge a fee (often recurring) to use their services.

What everything needs however customers, and on the Internet this translates as visitors and hits. Getting as many customers, to the right product, is essentially what marketing is all about.

Not all these visitors will buy from you. Through some simple tracking on your site you can see how many hits/visitors there are, and how many of those actually buy. That’s your conversion rate. This rate is bolstered by two things. Obviously, have a great product and a great site that sells it well is one, the other is the type of visitors you attract.

Let’s take a fictional example. You have a book to offer all about fishing. The site is a simple sales page, just one page, that acts as an advertisement.  You get 100 visitors a day, and sell 1 book per day. That’s a conversion rate of 1%. To increase this, you can get more visitors. Or you can ensure that more of the visitors are not just random hits, but people actively looking for your fishing book.

You can get quality visitors by making your site show up in search engine results for relevant terms (such as “fishing tips”, “how to catch carp”, ” fly fishing for beginners” etc). You can advertise directly, perhaps by buying ads on fishing sites. You can advertise passively by joining in discussions on fishing forums, or perhaps even pay others to sell your book for you, for a cut of the profits (affiliate marketing). Any kind of marketing to attract visitors will use carry some kind of Cost per Acquisition (CPA), unless it’s free.

Increasing profits is down to the price. Is it better to sell 100 books for $2 each or 10 for $20 each? This is a simple balance on paper, but price can prove to be a very careful balancing act. People might feel your book is low quality at $2. Perhaps $20 is too much. Perhaps it’s such a niche subject you’d struggle to get visitors in bulk, or perhaps there’s so much competition the lowest price might be the best strategy. In order to make a profit you have to take into account how much it costs to sell the item. If your book costs you $5 per copy to print, for example, or if it’s costing you $100 to attract those 100 visitors ($1 per customer), you have to incorporate them as overheads into your sales price.

In short:

Visitors / Conversion x price = profits

More visitors, a higher conversion, a higher price, more profits…

Get the right product with a website that sells it effectively, and get the right customers, then you can start making profits. Increase any of the figures and watch the cash roll in!

 

 

 

The Irresistable Offer

Amazing Conversion Rate

Amazing Conversion Rate

In the first of my “Back To Basics” posts yesterday I mentioned that half the battle in Internet Marketing is to find that mythical perfect customer, to whom you would supply the perfect product.

And guess what came across my desk later that day? This video course from Rob Howard and David Bullock entitled “The Irresistable Offer“.

This is all about converting traffic into buyers. After all, why spend all your time, energy and money driving traffic if that traffic is useless to you?

So if you want to discover what makes your perfect customer tick, and find out his buying patterns and keywords, or if you want to push your conversion rates to the heady heights of as much as 20% you need this.

And if you want to work less, and enjoy more, with your business running on autopilot (every marketers goal) get this.

The Irresistable Offer

There are three videos included, total running time of 53 minutes.

  1. How to find your perfect customer.
  2. How to write killer presell content.
  3. Raise Your Response.

Get this, it’s only $4.97, and start increasing your profits today.

PS. I love David Bullocks products (as I’ve stated many times before). He delivers. I like the way he thinks, with statements like “Nothing in Internet Marketing is Hard” and “Why Have I Failed To Make Money” sprinkled across his site. In any case, you have a full 100% money back guarantee stretching to 56 days if you’re not happy. And perhaps the fact that you’ve paid – and not got it for free – will spur you on to actually watch and benefit from these videos.

PPS. A note for Affiliates:  You can earn instant one hundred percent commissions paid directly to you via PayPal, and even grab 75% of the back end.

Here Is What Works

Want to know what works online?

Want to escape the Information Overload and just be told exactly what you need to know?

Then you need this:

http://www.productpacks.com/cgi-bin/arp3/arp3-t.pl?l=90

“Here Is What Works” is the brand new no-bull marke’ting guide from Wes Blaylock.

In this no holds barred course Wes only tells you the information that’s relevant to you.

He covers:

What Works In E-Mail Marketing (Generating Subscribers, Making Your List Ultra-Responsive, And Selling To Those Subscribers)

What Works In Conversion (Converting visitors into Subscribers and Customers!)

What Works In Traffic Generation (How To Get Tons Of Traffic)

What Else Works (How Wes Made $60,000 With A Few Days Work, and many other tactics and strategies that work)

Step By Step Plan (Where it’s all pulled together into a system YOU can follow)

For a full rundown of the the chapters included, and details on all the Bonuses you’ll receive, please visit:

http://www.productpacks.com/cgi-bin/arp3/arp3-t.pl?l=90

Remember, this is not your average “fluffy” e-book. These are real techniques and tactics Wes uses every day in his business, and you can’t get a bigger endorsement than that!

(There’s a special offer right now during the launch period you won’t want to miss)

This launches TODAY (30th May) at 12PM so if not’s live right now download the fr-ee report that’s on offer, and try back later.

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Same List, More Profits DVD

Keith Wellman and Gary Ambrose are no strangers to list building, and recently they held an exclusive workshop on the topic of “How To Earn More Profit From Your Email List” – which cost almost a thousand dollars to attend…

Luckily for you they recorded the whole thing…

And you can now get it, on DVD, from $2 !

http://www.productpacks.com/cgi-bin/arp3/arp3-t.pl?l=67

This is the new NickleMania X. Although the price is around $2 right now it will rise with every sale.

In the DVD Gary and Keith discuss how you can make more money from your existing list, how to increase your “conversion rate”.

Marketers are starting to struggle with their email lists. Yet it doesn’t have to be that way. The industry is changing, but if you are using the right techniques there’s no reason why you should suffer.

List size isn’t an issue (e.g. 94 people list made $6,081, a 3,800 strong list $24,000). Strategy is. You NEED this DVD!

At this price it’s a no-brainer. A real, physical DVD delivered to your door for $2 + S&H ? It’s a steal!

http://www.productpacks.com/cgi-bin/arp3/arp3-t.pl?l=67

Secure your copy of “Same List, More Profits” today and learn the real power behind an email list.

(You can even earn 100% Commissions on this)

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Convert More Visitors

In this new Dimesale form Wes Blaylock called “Convert More Visitors” you will find out how! And it starts from just $5…

http://www.convertmorevisitors.com/a/essjayar_easy

This new guide is jam packed with conversion tips and secrets, whether you are using email, websites, or squeeze pages. And it doesn’t matter what you’re promoting, from your own product to affiliate programs.

Increasing sales conversion is one way to guarantee a higher income from the same visitors, so Wes’ new guide is surely worth your time and investment.

This is a Dimesale, so while the price is just $5 right now, it is rising every hour. On the flipside, if you purchase you can also promote for 100% Commissions.

http://www.convertmorevisitors.com/a/essjayar_easy

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Unorthodox Traffic

This site from Mark Flavin is a strange one. I don’t know why I was persuaded to join – but I’m very glad I did. Let me explain…

First, the squeeze page you’ll visit below told me that I’d get two traffic tips “I’ve never heard of before” just for signing up. I thought that was a bold statement, and my brain told me it was hype, but guess what – it was true! Well… not entirely true if you hang around the same sites as me but for 90% of you reading this it will be true. They’re cool techniques you’ve more than likely never seen, never mind used.

==> Unorthodox Traffic Techniques

Then, once I’d joined (Just $9.97 through Clickbank) I was a little underwhelmed by the members area. But then I actually started reading the thing and I soon realised the potential.  This. Is. Good. Stuff. :-)

One link for example took me to a fr-ee package that was worth much more than the membership to this site, and another gave me thousands of credits in traffic programs. Another let me in on some cool popup and classified techiques.

As I said, it’s a quick but powerful members area. The Members Only Blog itself is worth it’s weight in gold with many further tips and even more resale rights.

This is one the best $9.97 I’ve spent in a long time. And believe me, it takes a lot for me to say that.

==> Unorthodox Traffic

P.S. You can earn in three ways with the members-only affiliate program, 75%!. Join today :-)

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