This is a guest post from Andrew Harrison, a professional design and marketing consultant. Here he discusses the importance of color in your site design – and shows you how it can alter how people perceive your site and act upon it. This is a subject not often debated in Internet Marketing, so please take the opportunity to read this important information.
If you want to learn more, Andrew offers a free course at the end. Andrew also runs a full membership site with videos, information, software and more to help you make the most of your site design. Please see the “members card” at the end of this post for more information – this is a truly original site that you will want to see.
How to use color to improve your websites performance
What colors did you choose for your site? Blue? Green? Maybe blue with orange? Why did you choose them? Maybe because they look pretty, or maybe because you saw someone else using the same colors. Not choosing the correct colors for your site and or products is a drastic mistake. Every single product in this world has unique colors. Here is an example. Have you ever noticed in the grocery store that the colors they choose for packaging encourage you to buy?
Colors set a mood, and when you use the secret color combinations of big business, your sales will increase. Just choosing some colors that someone else chose will not help you make more sales.
Did you know that some shades of blue actually chase prospects away? You see, not all color shades have the same impact on your site visitors. Choosing colors is a science, not just throw mud at the wall and letâ€™s hope it sticks.
What you need to do is very carefully choose the message that your colors send. I donâ€™t mean from all that free stuff floating around. I can assure you that after 15 years of helping people choose their colors, that all the free stuff will do more damage than good.
You need up-to-date information, examples and a proven formula that works. Please read on, I have included my McDonaldâ€™s example. All of the big companies know the power of colors in marketing. In fact, these same companies spend a small fortune to just get it right. You wonâ€™t need to spend what they did though.
Okay, here we go.
Yellow = Sun, Life, Energy, Friendly, Innovative etc. . .
Red = Is a color that stimulates the adrenaline glands in the brain. they chose red for this specific purpose. There are other reasons they chose the red, BUT the major one is the chemicals it creates in the brain.
Now ask yourself this, WHO does Mcdonald’s market to? Apes? Dogs? Adults? Children? They have built their empire on directing ads at kids. In fact, those little toys they hand out have done well for them. Enough about that though.
What colors do children respond to? PRIMARY COLORS. So there we have the red. PLUS, adults respond to red as well. (The adult is the action taker) Who has the money to pay for little Johnny’s lunch? So of course, they need to focus on mom or dad in the process. RED is a call to action, AND it also stimulates the appetite.
Now the yellow. Why yellow? Yellow represents MANY things, it all depends on the message being sent, the product and the actual yellow itself. In this case, the message is FRIENDLY. At least one of them anyway. Are they friendly in Mcdonalds? Yes, they are. See my point?
Now let’s move onto the clown. He just screams out so many messages.
Red hair. Red stripes and red shoes. Knowing that red can represent energy, exciting and courageous, well you see what I am getting at. The color red was chosen for the clown very carefully. Now what does Ronald do? I want to really make my point here. HE HAS LOTS of energy. He is also very excited, AND he portrays joy. (Yellow can also represent joy) Do you see what I am getting at?
Now why would he wear yellow? In this case it is because he is friendly, and whose friend is he? The children’s. . .
Yellow can also mean caution, and red can be related to sex or war. It does not matter. It is the message that you want to send and how it relates to your product. This is an example of a company that chose their colors very carefully so that they could send a message, and it has worked out well for them. Colors are processed on a subliminal level.
Hope you enjoyed that. Just please keep in mind that the colors you choose for your site send a message. You can increase your sales by sending out the correct color message.
Let me ask you a question, the pretty flower gets the bee, right? Use the wrong colors on your site, or just go and borrow someone else’s colors because you like them and the results will show. Now, I know a lot of people are making sales with poor color schemes. The point is, if your color scheme is well thought out and chosen correctly, YOU WILL MAKE MORE SALES. I have seen this over and over. The prospect will hang around longer if the colors are attractive and send the correct color message.
Don’t forget. The color is the message. Again, for anyone who does not believe in all this, look at the packaging in the stores, look at the colors BIG companies use. Screw your colors up, or use the wrong ones in the wrong place. . . and.. well you get the point.
Andrew Harrison has been a professional color and marketing consultant for 15 years.
You can visit http://www.internetmarketinginsimpleterms.com/ to get YOUR free 4 day color and graphics course. This course will teach you how to increase your sales with colors and graphics. Remember, websites are like books, judged by their cover.