One of the cool things about Internet Marketing is that you can use technology to automate many parts of your business.
Something many people are familiar with is the humble Autoresponder. This is , quite simply, a program that will send out e-mails you specify at regular intervals.
I won’t go into the specifics of an Autoresponder, there are many to choose from. I use the Autoresponse3 script on my own domain, many like the third-party Aweber service. Instead, in this e-mail, I’m going to look at how you should craft your e-mails themselves.
The first thing you do is get the subscribers e-mail address. This is usually achieved by the user entering it into a form on a webpage, though e-mail subscribe options are available too.
In order to tempt your visitor to subscribe, it’s usually normal to offer a gift, or even not to let access to the site/webpage at all until the details are entered. Your autoresponder can be a very powerful tool that works hands-off, so it’s worthwhile taking some time to craft your e-mails.
Therefore, your first e-mail should be a welcome e-mail, along with details on how to download your gift or how to access your page.
(continues after this important message)
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After this your aim is to continue building a relationship with your new subscriber, and if possible generate some extra sales.
There are a few ways you can achieve this.
1. Provide content. If you can include tips or articles in each e-mail, and if possible only provide “tasters” of longer articles, with a request to click through to your site for the rest. That means you get another visit, and the opportunity to offer something”extra” there.
2. Reiterate your original service. In case your visitor never actually passed beyond the original signup box, a polite reminder can prompt them to return. For example, you start an e-mail with a nice “Hi, I was just wondering if you enjoyed xxxx” or “Hi, If you didn’t get the chance to visit xxxxx”.
3. Reiterate bonuses,oto’s or upgrades. If your visitor bought a product when they signed up but passed on the OTO or upgrade offer, you can try for the sale again with a direct link to the offer.
4. Provide freebies. Don’t overdo it, but a nice gift or two can work wonders. And if that gift is branded in some way, even better. Just don’t give away junk.
5. Provide links to other sites of yours if you run more.
6. Consider giving special discounts to any services or products you sell. After all, a sale at a discount is better than no sale at all.
7. Encourage audience participation! If you have a Blog, request comments. If you have a forum, start some topics and post them in the e-mails, and even if you have none of these you can still request feedback/tips/articles with a promise to publish them in the future.
Using these tips you craft e-mails that appear friendly to your visitor, and will also work well from a marketing point of view. Your goal as always is to keep your subscriber, and to make money, and a healthy balance of information, gifts, and links will go a long way towards this.
As I mentioned in the boxout in the middle of this article Wes Blaylock has written a great guide to follow up e-mails, based on his own successful system, which he is offering at an extremely comprehensive price – from $5!
His guide gives you breakdowns of how the emails should look, what they should contain, and how you should think when writing them.
As well as “The Secret Follow Up System” Wes has included his top selling “Profit Funnel Secret” (with Template Set!) and “Make More Money Everyday”.
The price is rising over time, so to get the best deal head over to: