So, what is the best strategy to win with an affiliate program?
Most people starting out on the Internet will probably try affiliate programs first, as they are a great way to make money without having a product of your own. And there are affiliate programs for many, many different businesses.
Some pay only a small amount, so you must have a large volume of sales to make real money – this is true for sites such as Amazon. Some will pay big just for getting a “lead”, i.e. getting someone to submit an application or fill out a form, that is true for many loan and credit card companies. But the vast majority will pay a percentage of the sale, anywhere from 5% to 100%.
In real-world retailing, where you are perhaps selling anything from gym equipment to car parts, you can expect low commissions. On contract-based or financial items, such as mobile phones and credit cards, you can expect a lot more. It’s how, for example, mobile phone resellers can afford to throw in a free laptop… their commissions are THAT high!
But the big problem with these resell affiliate deals is that you are fighting with thousands of other affiliates, all selling the same product. It’s hard to differentiate yourself, and it will cost a lot in pay-per-click ads if you take that route.
In the digital realm, of re-selling ebooks, websites, video files and the rest you can make a lot more, and a lot easier. Most of these companies will pay you via PayPal or Clickbank, some even right up to 100% since their main profits come from their back-end offers. They are basically enticing you to promote their products, sometimes giving you the whole sale, in exchange for a new customer.
But after all this, who is really winning?
Answer: The Affiliate Providers!
So to get back to our first question, how to win with affiliate programs: run your own
Think about it. You need sales, and you need traffic. You might want a big e-mail list, or database of customers, or just people to visit your site. Instead of getting out there and promoting and chasing customers yourself, why not run an affiliate program and get other people to bring the customers to you.
And it’s easy to do these days. There are simple scripts you can use with PayPal, or even third party sites such as PayDotCom.Com – but by far the quickest, and perhaps the most professional company, are ClickBank.
ClickBank have been around almost as long as the Internet Marketing “boom” itself. You can offer up to 75% commissions through ClickBank, and your product / site will also appear in their marketplace. Affiliates can find you there, and through a simple link promote your product for you. ClickBank will pay the affiliate, and you, every two weeks.
You can sell almost anything, but ClickBank is geared for digital products in the main. That can be anything from e-books, to videos, to site memberships, to product bundles. The process is simple and elegant, you simply specify the landing page, so ClickBank will accept the payment and send the visitor to your page.
So the next time you need traffic, signups, and sales consider running an affiliate program. Instead of putting 100% of your effort into finding customers, put it into finding affiliates. Before long, you could have a digital army of professional marketers promoting your product for you – and giving you the chance to make money but more importantly finding customers. After all, a customer is worth far more than the initial sale.
For a great overview to running your own Affiliate Program, try the brand new Affiliate System Explosion from Rodger Hyatt.
In this series of videos you can literally watch over Rodgers shoulder as he shows you how to set up your affiliate account, find those important “Super Affiliates”, and provide them with the tools they need to promote YOUR product.
Rodgers videos show you how to master the technical side as well as the marketing side of your own affiliate program. And he’s even thrown in four very useful bonuses, such as “My Internet Marketing Newsletter” and “Deadly Webmaster Mistakes” – extra treats since this package is already priced at a very low point.
So for an in depth but easily understandable guide to running your OWN Affiliate Program and recruiting an army of affiliates to sell YOUR product, try Rodger Hyatt’s “Affiliate System Explosion”. Available for direct download, right now.