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Jul 10th, 2009 Comments: 2

Project Of The Day: PLR For Fun And Profit

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PLR For Fun And Profit

Wait – scratch the “fun”. This is pure profit!

The package I’m using for today’s example is DimeSale Dollars new 38-PLR Pack. You can use whatever PLR you have to take part, but I recommend this. It’s new, it has some very useful content indeed, and it’s only $17.

Yep – 17 measly bucks for all this. I just don’t understand how people make money these days when they’re practically giving away quality information for next to nothing. But, hey – their loss – your gain :-)

What the heck is PLR anyway?

PLR basically stands for “Private Label Rights”. In it’s traditional sense it was used to mean you can brand a product as your own. So, for example, you could run your own hosting company without actually running one, another company would supply all the expertise and you just bring in the customers to what ostensibly looks like YOUR hosting company.

However, in today’s market it usually means almost no restrictions at all. You’re given complete products, and you can cut up, re-brand, and re-use the information in any way you see fit. Way-hey!

How do you monetize this stuff?

It’s easy. Or as as easy as it gets.

You see there’s really two parts to any web/internet business. First you have the product, whether it’s a service, or a download, or a members site, or whatever. Then you have the customers. Bring the two together and it’s a business.

Getting the customers to the product is probably the main thrust of marketing. It involves promotion and everything that goes with it. But all that will go to waste if you don’t have the product to entice them. Creating those products can prove to be a real time-sink. Sending your customers to an affiliate link is one solution, but you lose out on a substantial part of the income that way.

PLR is Affiliates on steroids. You don’t have to create the product, but you get full control and more importantly, 100% of the income. When you read these tips you’ll see how simple it is to get a complete mini-empire tackling the who selling process on a number of fronts, from viral marketing to affiliate marketing, blogging, RSS feeds, and beyond. All from one PLR product.

So – grab that package and away we go…

Tips For PLR Success

1. The easiest way to earn on those products is to immediately turn around and re-sell the entire package. Not very exciting, but it works. If you like something enough to buy it, someone else will too. By the way… the package I told you to grab? It has an instant 100% affiliate program attached. How easy does that get?

2. Or you can split it. There’s 38 products included there. Sell them individually or make some mini-packs from them. I notice there’s a few “traffic tips” products in there. How about a traffic pack?

3. Or you can get more imaginative. First, rebrand the products. If you have the ability tweak the graphics too – you may find photoshop .psd files included in some and that makes it uber-simple to change the images. For example – “Fly Fishing Basics by Joe Bloggs” can become “Catch That Fish! by Your Name”.

4. Never forget that this is CONTENT. Content can be reused. Instead of selling “Fly Fishing Basics” (or “Catch That Fish!”) you could launch a Blog with each chapter, tip, or section making a new post. You can post it all at once for an instant content-rich site, or post daily. With modern blogging platforms you can set up the posts in advance so you have a month or two worth of posts automatically posting each day…

5. Blogs are great, but you can also use the content for search engine bait. Why not send the pieces of content out as articles to the article directories, sending traffic back to the main site to purchase the complete book. Or even send the articles back to that blog – and use AdSense, Affiliate Links or whatever you wish to monetize that blog?

6. Don’t forget Fly Fishing is just an example. It probably doesn’t tickle your fancy, or rock your boat (see what I did there?) but it’s a great example of a hot niche. If Internet Marketing is your thing you could just as easily create a “Traffic Tips” blog or article packs or new product.

7. Content is wonderful. Why not create trial versions? You could release freebie products that only containt the first chapter or two with a link at the end to the complete book. Just make sure the sample has enough content and doesn’t just cut off after the introduction. For example, re-use “Traffic Tactics” to create a “Linking Basics” book. That book is given away, and you can can offer a more complete traffic solution at the end.

8. Remember – YOU control these products. If you use the content to create a site, it’s yours. You can add ads, affiliate links, and complete products to monetize that site. And you can have your own affiliate to drive traffic to it. Give them the images, articles, and samples to make their job easier. Even let them re-brand those mini-books. Make affiliates jobs easier and they will thank you in the form of more traffic + more profits.

9. With content and traffic it’s a no-brainer. But remember if you’re in a crowded niche it’s harder to make yourself heard above the noise. While, say, SEO and general Traffic Tips will have a lot of competition more targeted sub-niches such as Linking Strategies or Article Marketing will have less. They’re still big niches, but not as big as the first two. Dig even deeper and you can target, say, One-Way Backlinks or How To Create Teaser Articles. Use Google’skeyword tool to dig around and find something you like.

10. Finally, combine all the above. There’s a few volumes of Traffic Tips included in that 38-pack. Try this:

  • Re-brand the whole thing. Change the graphics.
  • Create a salespage selling each volume seperately, with a one-time-offer, a mainpage offer, or an upsell for the entire collection.
  • Create a blog using snippets of the content to create the posts. Include a footer after each post linking to the main salespage. Include links to free ebooks in the sidebar or the header. Spread those free books (linking to your blog or salespage) around free book collections, too.
  • Create articles to drive traffic to the blog, and from there to the sales.
  • Start an affiliate program. Give your affiliates articles, graphics, and re-brandable versions of the free books.
  • Get imaginative. You can use content in so many ways to drive traffic. Start a twitter account, tweeting traffic tips. Create a mailing list or autoresponder to send them out, perhaps an e-course. Use Adwords promoting the free e-course, books, or blog – or the paid books or collection of books. Submit the content as “guest posts” to other blogs. Content rules, have fun with it.
  • The whole lot is now linked. You have viral ebooks. You have articles. You have a blog. You have RSS feeds (from the Blogs). You have a salespage, with upgrade offers. You have affiliates. You have an instant mini-empire from just one lot of PLR products!

You have the content, you have the strategy – grab that 38 uber-pack of PLR goodness and get going!

Comments

( 2 )
  1. Stuart Reid (Admin) Jul 10th, 2009 12:44

    P.S. Don’t forget the 100% Commission. If you don’t have the time or inclination to build the marketing powerhouse / content sites outlined above you can simply resell the entire offer without any effort. Just e-mail, blog, tweet etc your link and away you go!

  2. […] Rebrand the Private Label products and use them as giveaways or low cost sales (perhaps with an affiliate program) that lead to further products from the collection as an upsell? You will find more tips on utilising the hidden  power within every PLR product in this post. […]

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